Facebook desperately wants to be the home for every creator online
Image: unDraw / Protocol
Good morning! This Wednesday, Facebook is betting the Big Blue App on making creators rich, Big Tech has big office plans all over the U.S., and the Basecamp culture clash continues.
Facebook is pivoting. As hanging out with friends moves away from the Big Blue App and into messenger apps and private groups, the company has to figure out what to do with its giant public platforms on Facebook and Instagram. And Mark Zuckerberg seems to have his answer: become the home for all creators everywhere.
Zuckerberg announced a laundry list of new creator-focused features yesterday: A shop that'll allow creators to sell merch directly on Instagram, a marketplace for matching creators and brand deals and an affiliate marketplace for people who want to hawk products and get a cut.
This is about social media becoming less social and more media. The future of social is private, and the future of entertainment is on Facebook, Twitter, Instagram, TikTok and anywhere else that figures out how to make its most popular users obscenely rich.
The question is whether Facebook has been too slow. It's arguably late to the party; yeah, Zuck, creators are a thing! But this economy is far from settled, and therein lies Facebook's opportunity.
Anna Kramer writes: The tech campus construction business is big-time booming. Last year left the industry absolutely flush, so how better to use it all than build a shiny new building for the hybrid work future? Plus, much of the best talent now wants to live and work in a whole lot of places that are not Silicon Valley.
Some big companies have construction plans in Austin, LA, New York and D.C., but many are also kicking off large-scale projects in slightly unusual places. (Then there's Apple, which is building … everywhere.) So we've compiled a quick list of the most-hyped new locales.
But never fear, Silicon Valley! Most of these companies also have big investments and new campuses underway in San Francisco and the surrounding Bay Area, as well as Seattle. They're just growing absolutely everywhere now.
Mark Zuckerberg said that ultra-sunscreened photo was a ploy to get away from the paparazzi … but it didn't really work:
Antitrust reform could bring about a return to the open web, Amy Klobuchar said:
On Protocol | Policy: We all think about social media wrong, said Duke's Chris Bail:
The internet has changed a lot since 1996 - internet regulations should too. It's been 25 years since comprehensive internet regulations passed. See why we support updated regulations on key issues, including: protecting people's privacy, enabling safe and easy data portability between platforms, preventing election interference and reforming Section 230.
Robinhood is trying to trademark the word 'HOOD' ahead of its IPO, which is either a prudent defense of its upcoming ticker symbol or a sign of a deeply misguided rebrand coming soon.
Burning Man is cancelled again for 2021. See you on the playa next year, I hope.
ADT is suing Ring over blue octagons. (Seriously.) It's also alleging that Ring illegally used ADT property to get its own home-security platform off the ground.
Mastercard and Gemini are building a "cryptocurrency rewards credit card," which swaps cash back for crypto back. It's like business rule No. 1 says: You've got to spend ZCash to make ZCash.
Iterable CEO Justin Zhu was fired for microdosing LSD at work, he said. Co-founder Andrew Boni is replacing him.
Set your status in Slack or Teams to "Gone for the night," and mute your notifications. Next time you're taking a day off, put up an autoresponder in Gmail that only goes to the handful of people you actually care about. Add a giant meeting to your calendar from 5:30 p.m. to 11 p.m. every night that just says "BUSY," so nobody can schedule over it. Embrace the Out of Office message and take back some semblance of work-life balance.
When you talk to people who work at the companies that make these products, and thus rely on them more than anyone, they'll tell you that they make heavy use of the boundary-setting features in their apps. It's partly a culture thing, for sure, and you'll have to convince your boss to not just power through the Slack warning and send you a notification anyway. But think of setting your away message or status as a sort of symbolic walking-out-the-door at night, and it might even make you stick to it.
2021 is the 25th anniversary of the Telecommunications Act of 1996, the last major update to internet regulation. It's time for an update to set clear rules for addressing today's toughest challenges. See how we're taking action on key issues and why we support updated internet regulations.
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Today's Source Code was written by David Pierce, with help from Anna Kramer and Shakeel Hashim. Thoughts, questions, tips? Send them to email@example.com, or our tips line, firstname.lastname@example.org. Enjoy your day; see you tomorrow.