February 23, 2022
Good morning! Facebook sees the future, and the future is short-form video. But is it too late? I’m Sarah Roach, and I saw “The Tina Turner Musical” on Broadway over the weekend. Highly recommend it!
I’ve never shared a link to a Facebook Reel with a friend. In fact, I don’t really scroll through Facebook Reels at all. Maybe it’s because I’m part of Gen Z and find Facebook generally boring, but Meta is desperate for that to change.
Facebook rolled out Reels globally yesterday. The platform’s TikTok clone has been available in a few countries, including the U.S., since September, but it’s now expanded to 150 different countries. Along with the global rollout, Facebook also introduced new ways for creators to use Reels and monetize.
Facebook sees Reels as the future of social media, even though the company is by no means the one defining the future of social media. Platforms like YouTube and TikTok have made it clear that short-form video is where social media is headed, and Facebook is following suit.
Facebook is hoping that Reels will entice more kids to use the platform, too. Facebook hasn’t been considered cool among younger generations for years, and internal documents show that teens are spending less time on the platform. But Facebook is hoping that maybe, just maybe, this will bring them back.
But just because others are doing short form doesn’t mean it’ll work for Facebook. After all, Instagram and Facebook were photo-sharing platforms before they were video-sharing platforms, and “pivoting to video” isn’t for everyone.
Still, money talks. And Facebook is willing to pay. All of the short-form video platforms are racing to come up with new ways to incentivize creators, and Facebook isn’t going down without a fight.
Facebook sees Reels as the future of social media, and as the future of its own product, because it doesn’t have any other choice. The platform might not be hip or fun among younger generations anymore, and you won’t catch me scrolling through Facebook Reels anytime soon (if ever). But if I were a creator and Facebook proved to me that I could make a living there, then I wouldn’t care how “cool” people think it is. Count me in.
So you decided to go multicloud. Now what?
It’s never been easier to use multiple cloud providers for modern tech infrastructure needs, but should you use multiple cloud providers? A panel of experts will explain the arguments for and against multicloud computing and how businesses should think about their options as the market evolves. Join us at 10 a.m. PT March 2. RSVP here.
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Circle’s Jeremy Allaire said his talks with lawmakers about crypto are going a lot better:
Crypto professor Tonya Evans said as tech evolves, laws will, too:
SoFi is buying Technisys, a banking-software provider, for $1.1 billion.
Travelport is considering an IPO, sources told Bloomberg. The travel-booking software provider could go public later in the year.
Joaquin Quiñonero Candela joined LinkedIn as its first technical fellow for AI. Candela worked at Facebook for almost a decade as a distinguished tech lead for responsible AI.
Nana Fynn Class-Peters joined Twitter as its first social marketing lead focused on West Africa.
Adam Tice is Colonial Pipeline’s new CISO. Tice previously led security operations at Silicon Valley Bank.
Greg Kelton joined Virsec as its new senior regional director for EMEA. Kelton previously worked at Checkmarx and Flexera.
SWIFT sanctions against Russia aren’t in the cards. The U.S. is considering other sanctions against the country, but restricting Russia’s access to SWIFT wouldn’t be as effective as targeting the banks directly.
Ukraine has a plan to protect its data from Russia. It centralized its computer systems years ago, and is now ready to move or delete data to avoid it being seized, POLITICO reports.
Tech jobs are moving farther away from the West Coast. The percentage of job postings outside the West Coast jumped 43% since 2019, with Texas, Virginia and New York becoming more popular tech hubs.
Amazon is suing two companies for facilitating fake reviews. The company is accusing AppSally and Rebatest of connecting third-party sellers with people who would write positive reviews of their products.
Activision is delaying a Call of Duty game planned for next year, sources told Bloomberg. It’s the first time the franchise won’t come out with an annual release in almost two decades.
Apple is lifting its mask mandate at most retail stores. Customers are still encouraged to wear masks, and workers are still required to wear them.
Blockchain.com employees can work in a new Miami office. The company leased an office in the city’s Wynwood Arts District after moving its headquarters from New York to Florida last year.
Netflix is toying with comedy clips, called Fast Laughs: a series of funny short videos from various shows and movies on Netflix.
For what felt like hours upon hours yesterday, Slack users everywhere (Protocol included) felt the stress of figuring out how to communicate during a Slack outage, while at the same time enjoying the time “off” from Slack.
Protocol moved over to Discord, which one reporter said felt like we were having class outside. Many turned to Twitter to crack jokes and see if others were facing similar issues, and others felt left out of the fun because their workplace uses Teams. Even Slack took the opportunity to share some wisdom in a little inspirational post on LinkedIn.
If anything, Slack’s outage showed that having a backup plan isn’t the point. The true gift of a Slack outage is the friends we made along the way.
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Thanks for reading — See you tomorrow.