The information war in Ukraine
Good morning! As the Russian invasion of Ukraine continues, tech platforms come face-to-face with their misinformation problem. Again.
Also, we want to know how you handle meetings! Are you a Calendly fan? A Calendly hater? More info below, but tell us your go-to scheduling tricks and we'll feature the best in our Sunday newsletter.
Russia looms large over Big Tech
Tech platforms have had to make a lot of tough calls about content over the years, but what to do about Russian disinformation isn’t usually one of them. Russian propaganda has more or less been fair game for removal ever since the Internet Research Agency ran roughshod over social media giants in the run-up to the 2016 election.
But that calculus is starting to look more complicated. Early this morning, Russian President Vladimir Putin announced "a special military operation" in Ukraine, which Ukraine's Foreign Minister Dmytro Kuleba called "a full-scale invasion of Ukraine." Now, all those sock-puppet accounts, coordinated networks and misleading videos that tech giants have been routinely removing for years aren’t just violations of some corporate content-moderation policy. They may very well become evidence in what experts warn could be Europe’s largest armed conflict since World War II.
Should all that evidence just disappear? There’s a solid argument to be made that — at least publicly — it should. Russia is actively pushing “false-flag events” as a pretext for the invasion, President Biden said earlier this week.
- Already, experts are hard at work debunking narratives that have bubbled up on Facebook, Telegram and elsewhere about Western aggression and supposed violence committed by Ukrainian forces. Leaving that content alone would risk giving those falsehoods legs.
- “What we’re seeing from Russia is lies justifying war,” said Graham Brookie, senior director of The Atlantic Council’s DFRLab. “In a physical war zone, you have to mitigate online harms that make war worse for humans.”
But there is also a huge cost to taking this content down. That’s a lesson that human rights activists, archivists and judicial organizations have had to learn the hard way before in countries including Syria and Myanmar.
- Last year, after the military coup in Myanmar, YouTube removed channels run by the country’s military forces in hopes of preventing further incitements to violence.
- But that action has also interfered with humanitarian and legal efforts to hold the perpetrators of that violence accountable, said Ben Strick, director of Investigations at the Centre for Information Resilience, which has been documenting human rights abuses in Myanmar and Afghanistan, as well as the buildup of troops around Ukraine.
- “It’s a really tricky space at the moment, and we’ll probably end up seeing that in Eastern Ukraine,” Strick said.
Archivists are now racing to grab whatever they can before it disappears. Earlier this month, blockchain startup Arweave began asking people to collect whatever they could find related to the emerging conflict and commit it to the blockchain, creating a distributed ledger no platform can touch and no government can censor.
- In eight days, this ad hoc team of archivers collected 3 million artifacts, from government press releases to TikToks to misleadingly doctored propaganda videos.
- For Sam Williams, the founder of the Arweave protocol, it’s just as important to get Russian misinformation into that archive as it is to preserve the truth.
- “The social media platforms are focused on helping people talk to each other today,” he said. “We're trying to focus on helping historians understand what happened today 20 or 100 or 300 years from now, with as clear eyes as they can.”
Meanwhile, social platforms are once again central to understanding the situation in Ukraine as it unfolds.
- As governments give wildly varying accounts of what's going on, locals are sharing videos of troop movements and explosions around Ukraine. Many have also used Twitter Spaces to share real-time information, offer tips and generally support one another.
- Twitter accidentally removed some of those accounts yesterday, a mistake it attributed to human error. Meanwhile, of course, misinformation and disinformation continue to thrive on the platform as it always does in moments like this. (If you're looking for a better way to keep up, Twitter's Kayvon Beykpour recommended using Twitter Lists.)
- Leaders in tech and elsewhere are also using social media to tweet their support for Ukraine. "I grew up in Russia, have many loved ones there, and have held dual citizenship since immigrating to the US," Webflow's Vlad Magdalin tweeted. "With a heavy heart, I'm renouncing my citizenship after their regime's shameful act of war.
As U.S. tech platforms become an increasingly prominent battleground in global conflicts, they face an important question, Brookie said: “How do you mitigate online harms that make war worse for civilians while preserving evidence of human rights abuses and war crimes potentially?”
There’s no set international framework for how to reconcile that tension. But maybe there should be.
This story originally appeared in the Protocol Policy newsletter. Subscribe here to get every issue.
On the calendar
Recruiting and retaining talent in the new world of work
How do you compete for top tech talent today? And what are the best ways to hold onto your employees in the new labor market? Join Protocol and a panel of talent and workplace specialists at 10 a.m. PT March 3 as they discuss the most innovative ways to recruit and retain great employees. RSVP here.
A MESSAGE FROM INTEL
Intel Partner University, exclusively available to Intel Partner Alliance members, helps professionals succeed in positioning and selling Intel products and solutions through industry-leading curriculum with specialized training paths and personalized training recommendations.
People are talking
Microsoft’s Charlie Bell called cyberattacks the “mother of all problems”:
- “If you don’t solve it, all the other technology stuff just doesn’t happen.”
Elon Musk said he’s happy the Justice Department is looking into short sellers:
- “This is something the SEC should have done, but, curiously, did not.”
Two gaming execs at Activision Blizzard are leaving: Chief Creative Officer Sebastian Knutsson and Gaming Division President Humam Sakhnini.
Jeff D'Onofrio is the new CFO at CafeMedia. He was most recently Tumblr’s CEO.
Tom van Gorder is GrammaTech’s new CRO. He was previously a sales exec at Clarabridge.
Jeremy Gray is joining Circle Internet Financial’s legal team. Circle is getting ready to go public via a SPAC.
In other news
Twitch is trying to help users get paid more reliably with the Ads Incentive Program, which offers a monthly rate based on the minimum number of hours they must stream.
Google dropped its vaccine mandate for U.S. employees. It's also trying to entice more employees back to the office, bringing back massages, gyms, and some of its classic in-office perks.
Mark Zuckerberg needs better AI for the metaverse to work. He outlined a few AI projects Meta is taking on, including generative AI models that would let people describe the world they want and create elements of it, and another project that aims to translate all the spoken languages.
Meta’s Responsible AI team is also taking a new approach to explain its algorithm. The company created “system cards” that aim to demonstrate how the underlying tech, such as that used to determine Instagram feeds, actually works.
LinkedIn is all in on podcasts. The platform launched a podcast network for professionals to talk about topics ranging from mental health to startup trends.
Zoom finally launched a contact center service, which is meant for current Zoom clients who want to add contact center capabilities but don’t want to look for another vendor.
Grubhub wants to do rapid delivery. The company is working with a quick commerce startup called Buyk to deliver convenience and grocery items in 15 minutes or less.
Crypto firms are pushing for industry-friendly legislation in New York City and the U.S. more broadly. More crypto-related bills have been introduced so far this year than in all of 2021, both in the state and the nation, and crypto firms are throwing lots of money behind them.
How do you schedule meetings?
You probably have a lot on your plate every day, and maybe you don’t have much time to think about calendar invites. But they can leave a lasting impression on the receiving end, especially if your invites feel rushed and impersonal.
We want to know all of your calendaring tactics and tips. Would you send someone a link to schedule time on your calendar? Do you think it’s rude if someone sends one to you? And more broadly, how do you make calendar invites fun? Is that even possible? Respond to this email and let us know, and we’ll round up our favorites in the Sunday edition of Source Code.
A MESSAGE FROM INTEL
Gaining a specialization in cloud skills offers the opportunity for experts to promote their work, build a career and gain new experiences that may lead to new job opportunities. Learn how to keep up with new cloud technologies through Intel Partner University.
Thoughts, questions, tips? Send them to email@example.com, or our tips line, firstname.lastname@example.org. Enjoy your day, see you tomorrow.