Social media’s ultimate test is here
Good morning and Happy National Sandwich Day! This Tuesday, it's all election, all the time. And I want to know: What's your election plan? Cable TV all night? Furiously refreshing Twitter? Screw it and play Among Us until it's 2022? Send me all your best ideas: firstname.lastname@example.org.
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For social networks, the last four years of policy making, partisan bickering and deep introspection have all led to today: An Election Day in the U.S. in which misinformation is expected to come from all corners, including the candidates themselves, as we try to figure out who won and who lost.
I'd argue the best thing you can do today is vote, then log off every platform and spend the day watching TV. ("The Queen's Gambit." Do it.) The second best thing: Pay attention to how social media companies manage their platforms.
This election is going to change things for social companies, however it plays out. Protocol's Emily Birnbaum has a great piece on the Election Integrity Partnership and the Disinformation Defense League, two groups trying to fight the tide of misinformation and disinformation, as well as working out what can be done better next time.
More reading: The tech industry learned a lot of lessons from the 2016 election, about everything from political ads to foreign influence on social media. But the folks who worked at Facebook, Google and Twitter four years ago aren't sure the companies have made enough progress since then.
Anna Kramer writes: No matter who wins this thing, politics won't be leaving the workplace anytime soon. A Biden victory doesn't mean workplace activists are going to shut up and keep their politics at home — at least, that's what many of them told me.
The last four years have taught some workers a lot. Kary Campbell, Airbnb's former director of design (she left in the spring to help her son with remote schooling), said that "like many people, I was politically engaged before 2016, but that was kind of the straw that broke the camel's back."
Brian Armstrong's Coinbase memo clarified the importance of politics in the workplace (the opposite of what it was intended to do internally) for Outschool's Amy Jenkins.
The activists aren't going anywhere. Campbell isn't sure where she'll take her product design chops next, but she knows she'll only be working for places with a values-oriented business model. "Companies and societies can no longer just exist to create profitable numbers for their shareholders," she said. "We need to evolve as human beings to be more creative than that."
One Big Tech employee worried that if Trump wins, Big Tech will get all the blame even if it doesn't deserve it:
In all the 2020 chaos, SEC chairman Jay Clayton warned, you can't stop thinking about corporate security:
Reid Hoffman wants all business leaders to get involved this week:
Today's online marketplaces gather millions of sellers, hundreds of millions of buyers, and generate billions of dollars in economic benefits. Specifically, the Connected Commerce Council (3C) research shows that the value marketplaces bring to small and medium-sized businesses exceeds $145 billion annually. Read more on why we should celebrate the benefits of digital tools and the businesses using them.
Jack Dorsey is safe as CEO of Twitter. After a long review from Elliott Management, the company said in an SEC filing that, "The Committee expressed its confidence in management and recommended that the current structure remain in place."
Everyone's leaving SoftBank's Vision Fund. Chief operating officer Ruwan Weerasekera retired, while partners Penny Bodle, Avi Golan, Ted Fike and Justin Wilson have also left in recent days.
Vijay Sankaran is Ford's new chief software and information officer. He joins from TD Ameritrade.
Mark Adams is Adobe's new CSO. He held the same role at Blizzard.
Janet Napolitano is Zoom's newest board member. The former governor of Arizona and Homeland Security secretary now teaches at Berkeley, and will help Zoom understand both government and education customers.
Russell Griffin is the new CRO at AudioEye. He was previously at ShipStation.
Tom Barsi is Expanse's new VP of business development. He joins from VMware.
We have a new YouTube champion! "Baby Shark Dance" is now the most-watched video on YouTube, with more than 7.04 billion views. Per the BBC, that's roughly 30,187 years' worth of Baby Shark streaming. And oh, what's that? You want an election tie-in that will be stuck in your head forever? I got you.
Today's Source Code was written by David Pierce, with help from Shakeel Hashim. Thoughts, questions, tips? Send them to email@example.com, or our tips line, firstname.lastname@example.org. Enjoy your day, see you tomorrow.