Power

Apple wants to air-condition your VR headset

Google wants to make storytime more fun, Microsoft hopes you never miss a message again, and more patents from Big Tech.

Apple wants to air-condition your VR headset

Apple wants to put a fan in your VR headset. (Not this fan.)

Photo: Immo Wegmann/Unsplash

Hello! Welcome back to our weekly look at patent filings from Big Tech. I'm looking forward to sharing the weirdest (and coolest) patents companies have filed in the past week. But just remember: The big tech companies file all kinds of crazy patents for things, and though most never amount to anything, some end up defining the future.

This week: Google wants to make storytime more engaging, Amazon hopes to make shopping customizable, Apple wants to keep your head cool, Facebook doesn't want you to hurt yourself and Microsoft wants to make sure you never miss a text.

Alphabet

Storytime fun

I read aloud to my son every night before bed, and I try my best to provide silly voice effects ("Vroom!" "Crash!") when applicable. What would be even better: real effects that accompanied my silly ones. This patent imagines exactly that, with a nearby Nest speaker as the provider of the sound effects, based on a trigger word. I admit that I'd miss yelling "ROAR!" but maybe the speaker can just act as a backup.

Amazon

Amazon Go+?

Listen. I love Amazon Go stores. My least favorite thing in the world is interacting with strangers, and Amazon Go allows me to get what I need with very minimal interaction. The one problem with these stores is that you can only buy what's in stock. This patent imagines a retail store with automated checkout, but you can buy food or drinks that are made to order, as well as prepackaged items. I guess that means I'd have to talk to someone when I order, but at least I can quickly run away without needing to pull out my wallet.

This VR air conditioner looks very stylish and comfortable.Image: USPTO

Apple

AC for a VR headset

The worst part about using a VR headset: The band that presses up against the forehead is a literal sponge for sweat. This patent addresses that concern by describing a little cooling unit that circulates air in the headset to keep you cool, and the deflector specifically points the air at your face. That way you can play Beat Saber for hours without making the headset all gross.

Facebook

Collision avoidance in VR

I have an Oculus Quest 2, which is super fun to play games with and is very impressive. My one gripe, though, is that before I start playing, I have to outline my physical space with the controller, so that it can warn me if I'm about to bump into something. Since I'm bouncing around, it's inevitable that my arm pops into the danger zone, and a red grid shows up in my vision, warning me that I'm too close to a table or chair or dog.

This patent imagines incorporating real-world objects as objects that relate more specifically to the game. So rather than looking at a couch, when you put the headset on, you're looking at a treasure chest. And the chair is now a tree. That way you can stay in the game without hurting yourself, or the dog.

Microsoft

Never miss a message again

Sending a text message is easy and great, until you go through a tunnel or enter a building that has no service. If you're expecting a text, it might not come through while you're in there. And if it's a really long tunnel, it might not come through at all. This patent wants to help in these situations by actually storing the notification and sending it once the phone is back on the network. This alleviates the need for your friend to keep trying to send the message, and instead gives it to you when you're finally out of the tunnel.

Fintech

Judge Zia Faruqui is trying to teach you crypto, one ‘SNL’ reference at a time

His decisions on major cryptocurrency cases have quoted "The Big Lebowski," "SNL," and "Dr. Strangelove." That’s because he wants you — yes, you — to read them.

The ways Zia Faruqui (right) has weighed on cases that have come before him can give lawyers clues as to what legal frameworks will pass muster.

Photo: Carolyn Van Houten/The Washington Post via Getty Images

“Cryptocurrency and related software analytics tools are ‘The wave of the future, Dude. One hundred percent electronic.’”

That’s not a quote from "The Big Lebowski" — at least, not directly. It’s a quote from a Washington, D.C., district court memorandum opinion on the role cryptocurrency analytics tools can play in government investigations. The author is Magistrate Judge Zia Faruqui.

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Veronica Irwin

Veronica Irwin (@vronirwin) is a San Francisco-based reporter at Protocol covering fintech. Previously she was at the San Francisco Examiner, covering tech from a hyper-local angle. Before that, her byline was featured in SF Weekly, The Nation, Techworker, Ms. Magazine and The Frisc.

The financial technology transformation is driving competition, creating consumer choice, and shaping the future of finance. Hear from seven fintech leaders who are reshaping the future of finance, and join the inaugural Financial Technology Association Fintech Summit to learn more.

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FTA
The Financial Technology Association (FTA) represents industry leaders shaping the future of finance. We champion the power of technology-centered financial services and advocate for the modernization of financial regulation to support inclusion and responsible innovation.
Enterprise

AWS CEO: The cloud isn’t just about technology

As AWS preps for its annual re:Invent conference, Adam Selipsky talks product strategy, support for hybrid environments, and the value of the cloud in uncertain economic times.

Photo: Noah Berger/Getty Images for Amazon Web Services

AWS is gearing up for re:Invent, its annual cloud computing conference where announcements this year are expected to focus on its end-to-end data strategy and delivering new industry-specific services.

It will be the second re:Invent with CEO Adam Selipsky as leader of the industry’s largest cloud provider after his return last year to AWS from data visualization company Tableau Software.

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Donna Goodison

Donna Goodison (@dgoodison) is Protocol's senior reporter focusing on enterprise infrastructure technology, from the 'Big 3' cloud computing providers to data centers. She previously covered the public cloud at CRN after 15 years as a business reporter for the Boston Herald. Based in Massachusetts, she also has worked as a Boston Globe freelancer, business reporter at the Boston Business Journal and real estate reporter at Banker & Tradesman after toiling at weekly newspapers.

Image: Protocol

We launched Protocol in February 2020 to cover the evolving power center of tech. It is with deep sadness that just under three years later, we are winding down the publication.

As of today, we will not publish any more stories. All of our newsletters, apart from our flagship, Source Code, will no longer be sent. Source Code will be published and sent for the next few weeks, but it will also close down in December.

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Bennett Richardson

Bennett Richardson ( @bennettrich) is the president of Protocol. Prior to joining Protocol in 2019, Bennett was executive director of global strategic partnerships at POLITICO, where he led strategic growth efforts including POLITICO's European expansion in Brussels and POLITICO's creative agency POLITICO Focus during his six years with the company. Prior to POLITICO, Bennett was co-founder and CMO of Hinge, the mobile dating company recently acquired by Match Group. Bennett began his career in digital and social brand marketing working with major brands across tech, energy, and health care at leading marketing and communications agencies including Edelman and GMMB. Bennett is originally from Portland, Maine, and received his bachelor's degree from Colgate University.

Enterprise

Why large enterprises struggle to find suitable platforms for MLops

As companies expand their use of AI beyond running just a few machine learning models, and as larger enterprises go from deploying hundreds of models to thousands and even millions of models, ML practitioners say that they have yet to find what they need from prepackaged MLops systems.

As companies expand their use of AI beyond running just a few machine learning models, ML practitioners say that they have yet to find what they need from prepackaged MLops systems.

Photo: artpartner-images via Getty Images

On any given day, Lily AI runs hundreds of machine learning models using computer vision and natural language processing that are customized for its retail and ecommerce clients to make website product recommendations, forecast demand, and plan merchandising. But this spring when the company was in the market for a machine learning operations platform to manage its expanding model roster, it wasn’t easy to find a suitable off-the-shelf system that could handle such a large number of models in deployment while also meeting other criteria.

Some MLops platforms are not well-suited for maintaining even more than 10 machine learning models when it comes to keeping track of data, navigating their user interfaces, or reporting capabilities, Matthew Nokleby, machine learning manager for Lily AI’s product intelligence team, told Protocol earlier this year. “The duct tape starts to show,” he said.

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Kate Kaye

Kate Kaye is an award-winning multimedia reporter digging deep and telling print, digital and audio stories. She covers AI and data for Protocol. Her reporting on AI and tech ethics issues has been published in OneZero, Fast Company, MIT Technology Review, CityLab, Ad Age and Digiday and heard on NPR. Kate is the creator of RedTailMedia.org and is the author of "Campaign '08: A Turning Point for Digital Media," a book about how the 2008 presidential campaigns used digital media and data.

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