The big tech companies file all kinds of crazy patents for things, and though most never amount to anything, others end up defining the future. Every week, we round up the most interesting to emerge from the U.S. Patent and Trademark Office's weekly drop of new patents, which it is still doing every Tuesday, and which, in these uncertain times, allows me to know what day it is at least once a week.
This week, the big tech companies filed patents for new ways to surveil people and new ways for tech to be helpful, from providing better job applications, smarter speaker assistants, or, you know, implantable brain-monitoring devices. Hopefully that last one is a few years out.
Making phones, tablets and computers with foldable displays is all the rage these days. This week, Google received a patent that's basically a twofer, outlining a hinge mechanism for a folding device and software to determine what state the phone is in (such as whether the display is folded open or closed). Google hasn't publicly said that it's working on a foldable Pixel phone or computer, but it started working on support for foldable devices in Android in late 2018. Perhaps soon Google will join the ranks of device-makers that haven't quite figured out how to make a folding screen work, but would still like to charge you a lot of money for the pleasure of owning one.
There are already implantable medical devices on the market that can be used to monitor your glucose levels or stimulate your heart, but what about to interact with your brain? It sounds like something ripped from a cyberpunk movie, but many organizations are looking into exactly this idea, from Elon Musk's Neuralink to Facebook. And it's something Verily has also been working on in the background. This patent outlines an implantable device that links up to "a neural interface comprising a plurality of electrical leads." The patent goes into few details over what the brain interface could be used for, beyond "monitoring," but I'm guessing it won't be to store illegal hard drives or jack into a computer simulation, or anything else Keanu Reeves may have tried in the '90s.
If you've ever applied to a bunch of similar jobs or sent the same email to a lot of individual people, you've almost certainly had that mortifying moment when you realize you forgot to change who the email was addressed to, and your stomach drops when you see that you've emailed Sheila and called her Jeff. Google's new patent outlines a copy-paste system that recognizes the context in which text is being pasted. It could swap out names based on the email addresses and other cues.
Amazon's new patent sounds like it's working on using computers to create the Platonic ideal of the products it sells. The system it outlines suggests taking images of several of the items it sells within a given category, and merging them together to create one generic image that represents that category. This could be marginally useful for brands listing on Amazon, I guess? If you sell shoes and you're not Nike, you'd probably be slightly miffed if a retailer's website puts a picture of Nikes up to represent the "shoe" part of their site. But I could also see it being super confusing for customers who actually want to buy that amalgam of every shoe design Amazon sells. Perhaps that's a future product line for AmazonBasics.
Say your kids are on the couch trying to watch TV while you're at the table in the same room trying to watch something on your laptop. It's virtually impossible, as the sound will be clashing, unless you pop in some headphones. Apple's new patent imagines a helpful scenario to keep the kids happy if you've forgotten your headphones: connected speakers that can blast different audio streams to different parts of a room. It's similar to how HomePod speakers can be connected to form audio zones in a house, but in the patent, each unit has speakers pointing in every direction, allowing some of them to fire one type of audio in one direction and another in the other. It's not clear how insane this would sound if you were standing directly in the middle of where the two zones met, but I'm guessing pretty insane.
Apple is meticulous about its brand image, and that means trying to manage every single aspect of what it does. That includes, apparently, trademarking some potted trees next to some display tables for Apple stores. Apple's former head of retail, Angela Ahrendts, made it her mission to add a ton of greenery to Apple's stores (or "town squares," as she liked to call them), but it remains to be seen whether her successor, Deirdre O'Brien, will be as interested in green spaces.
Facebook knows so much about the people that use its social networks, so perhaps this isn't that surprising a patent, but it's still a bit jarring. Facebook's new patent describes using data it has on people to guess their socioeconomic status. It suggests taking "biographic, demographic and other types of descriptive information, such as work experience, educational history, gender, hobbies or preferences, location and the like" from posts and information shared by a user to determine whether they're working class, middle class or upper class. And the end goal? To provide "sponsored content" for a "product or service to target users of the online system belonging to a particular socioeconomic group." I can't wait to find out which direct-to-consumer brands target me on Facebook based on my lot in life.
This new patent sounds both deeply futuristic and invasive. Microsoft's patent outlines a system of sensors dotted around an office building, in lighting fixtures and other unassuming places, that are all meshed together and talking to each other. As a person passes by the sensors, they'll try to determine who they are, by comparing speech to stored recordings of the employee's voice, as well as things like "height, shoulder width, stride length, and/or facial features," according to the patent. Once the system figures out who is walking by, it can do things like preemptively turn on the lights when they walk into their office. Seems like a fair trade-off for constant biometric surveillance!
It's far from the only thing keeping AR and VR headsets from hitting the mainstream, but have you ever thought about everyone who's ever sweated on a headset that's handed to you in a public setting? Microsoft's patent outlines how a headset like its HoloLens could wick sweat away from a wearer's forehead and the heat-generating system they're wearing in front of their eyes. The system has a "vapor-permeable spacer" between the device and the wearer that helps evaporate sweat and dissipate heat from the device. But I'd still probably wipe any headset down before putting it on.
When you're interviewing for a new job, it's pretty common to ask what the prospects for growth at the company are. Microsoft's new patent would give people that information before even applying. It envisions a function on a job-seeking social network — Microsoft just happens to own one of those — that could show potential applicants what the likelihood for job growth is beyond the role they're applying for and what the attrition rate is for people with similar skills and backgrounds.