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It chased fraudsters. Now, Pindrop wants to simplify streaming.

The security startup has struck a partnership with TiVo to personalize voice search.

It chased fraudsters. Now, Pindrop wants to simplify streaming.

Pindrop is partnering with TiVo to bring its voice authentication technology to smart TVs and streaming devices.

Photo: Scott Eells/Getty Images

Chicken Man was trying to be clever.

Calling up banks to trick unsuspecting customer service agents, the scam artist would always play a recording of chickens in the background to mask his voice. Security experts at Pindrop, a voice authentication startup used by major financial institutions to screen 1.1 billion calls last year, got such a kick out of his efforts that they even named a conference room after him. However, Chicken Man couldn't defeat Pindrop's technology, and ultimately helped the company prepare for a new challenge: a typical family's living room.

On Tuesday, Pindrop announced a partnership with TiVo to bring its voice authentication technology to smart TVs and streaming devices. Instead of weeding out fraudsters, the technology is now being used to personalize voice search results and present the right content recommendations to each member of the family. Soon, the company even plans to infer emotional states from a person's voice, and tweak content recommendations accordingly.

Thanks to the unwitting help of fraudsters like Chicken Man, Pindrop has gotten very good at dealing with background noise. During a demo given to Protocol, an Android TV device featuring Pindrop's tech was able to identify two different speakers even with a blender running on high gear, as well as with one of the participants wearing a muffling N95 mask.

Personalization for smart devices is nothing new. Streaming services like Netflix and Disney+ have for years offered user profiles to personalize content recommendations. Similarly, Google and Amazon are both offering consumers a way to personalize responses from their respective voice assistants.

But while the tech and streaming giants require users to actively set up user profiles and authenticate the voices of each member of their household, Pindrop is taking a more organic approach. "We do something called passive clustering," explained CEO Vijay Balasubramaniyan. Pindrop's algorithms analyze over 250 voice characteristics, including intonation, rhythm and style.

In the living room, the technology is being used to develop unique profiles for everyone in the household; the profiles are then connected to content recommendation engines like the one developed by TiVo. Consumers can decide to name the profiles for each family member, but Pindrop doesn't need to know anything about the real identity of each user.

Once the first streaming products powered by Pindrop launch, the startup wants to fine-tune its technology to detect the emotion and age of consumers to further improve recommendations. TiVo has yet to announce any products that will feature Pindrop's technology, but Balasubramaniyan said that we may get an update on that in the next few months. In addition to its legacy DVR business, TiVo also launched its own Android TV streaming dongle last year, and is licensing its voice technology to other companies.

Pindrop's work for the living room also helped the company improve some of its other security efforts. One example: Live call center conversations are typically a lot longer than the voice commands used to search streaming services, but by optimizing for these short phrases, Pindrop was also able to improve its screening of interactions with the kind of automated call center platforms that ask consumers for one-word choices.

"Solving this problem for TV has helped us in the call center world," Balasubramaniyan said.

Protocol | Workplace

The pay gap persists for Black women

"The pay gap is a multifaceted problem and any time you have a complex problem, there's not a single solution that's going to solve it."

For every dollar paid to white, non-Hispanic men, Black women are paid just 63 cents, according to the American Community Survey Census data.

Photo: Christine/Unsplash

Last year's racial reckoning following the murder of George Floyd led many tech companies to commit to promoting equity within their organizations, including working toward pay equity. But despite efforts, the wage gap for Black women still persists. For every dollar paid to white, non-Hispanic men, Black women are paid just 63 cents, according to the American Community Survey Census data.

Black Women's Equal Pay Day on Tuesday represents the estimated number of days into the year it would take for Black women to make what their white, non-Hispanic male counterparts made at the end of the previous year, according to the organization Equal Pay Today. And while the responsibility to fix the pay gap falls mostly on companies to rectify, some female employees have taken matters into their own hands and held companies to their asserted values by negotiating higher pay.

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Amber Burton

Amber Burton (@amberbburton) is a reporter at Protocol. Previously, she covered personal finance and diversity in business at The Wall Street Journal. She earned an M.S. in Strategic Communications from Columbia University and B.A. in English and Journalism from Wake Forest University. She lives in North Carolina.

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What comes to mind when you think of AI? In the past, it might have been the Turing test, a sci-fi character or IBM's Deep Blue-defeating chess champion Garry Kasparov. Today, instead of copying human intelligence, we're seeing immense progress made in using AI to unobtrusively simplify and enrich our own intelligence and experiences. Natural language processing, modern encrypted security solutions, advanced perception and imaging capabilities, next-generation data management and logistics, and automotive assistance are some of the many ways AI is quietly yet unmistakably driving some of the latest advancements inside our phones, PCs, cars and other crucial 21st century devices. And the combination of 5G and AI is enabling a world with distributed intelligence where AI processing is happening on devices and in the cloud.

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Alex Katouzian
Alex Katouzian currently serves as senior vice president and general manager of the Mobile, Compute and Infrastructure (MCI) Business Unit at Qualcomm Technologies, Inc. In this role, Katouzian is responsible for the profit, loss and strategy of the MCI BU, which includes business lines for Mobile Handset Products and Application Processor Technologies, 4G and 5G Mobile Broadband for embedded applications, Small and Macro Cells, Modem Technologies, Compute products across multiple OS’, eXtended Reality and AI Edge Cloud products.
Protocol | Workplace

Tech company hybrid work policies are becoming more flexible, not less

Twitter, LinkedIn and Asana are already changing their hybrid policies to allow for more flexibility.

Photo: FG Trade/Getty Images

Twitter, LinkedIn and Asana are all loosening up their strategies around hybrid work, allowing for more flexibility before even fully reopening their offices.

In the last week and a half, Twitter announced it's adopting an asynchronous-first approach, and both Asana and LinkedIn said they would increase the amount of time their employees can work remotely.

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Allison Levitsky
Allison Levitsky is a reporter at Protocol covering workplace issues in tech. She previously covered big tech companies and the tech workforce for the Silicon Valley Business Journal. Allison grew up in the Bay Area and graduated from UC Berkeley.
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Activision Blizzard scrambles to repair its toxic image

Blizzard President J. Allen Brack is the first executive to depart amid the sexual harassment crisis.

Activision Blizzard doesn't seem committed to lasting change.

Photo: Allen J. Schaben/Getty Images

As Activision Blizzard's workplace crisis rages on into its third week, the company is taking measures to try to calm the storm — to little avail. On Tuesday, Blizzard President J. Allen Brack, who took the reins at the developer responsible for World of Warcraft back in 2018, resigned. He's to be replaced by executives Jen Oneal and Mike Ybarra, who will co-lead the studio in a power-sharing agreement some believe further solidifies CEO Bobby Kotick's control over the subsidiary.

Nowhere in Blizzard's statement about Brack's departure does it mention California's explosive sexual harassment and discrimination lawsuit at the heart of the saga. The lawsuit, filed last month, resulted last week in a 500-person walkout at Blizzard's headquarters in Irvine. (Among the attendees was none other than Ybarra, the new studio co-head.)

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Nick Statt
Nick Statt is Protocol's video game reporter. Prior to joining Protocol, he was news editor at The Verge covering the gaming industry, mobile apps and antitrust out of San Francisco, in addition to managing coverage of Silicon Valley tech giants and startups. He now resides in Rochester, New York, home of the garbage plate and, completely coincidentally, the World Video Game Hall of Fame. He can be reached at nstatt@protocol.com.
Protocol | Workplace

Alabama Amazon workers will likely get a second union vote

An NLRB judge said that Amazon "usurped" the NLRB by pushing for a mailbox to be installed in front of its facility, and also that the company violated laws that protect workers from monitoring of their behavior during union elections.

An NLRB judge ruled that Amazon has violated union election rules

Image: Amazon

Bessemer, Alabama warehouse workers will likely get a second union vote because of Amazon's efforts to have a USPS ballot box installed just outside of the Bessemer warehouse facility during the mail-in vote, as well as other violations of union vote rules, according to an NLRB ruling published Tuesday morning.

While union organizers, represented by the Retail, Wholesale, and Department Store Union, lost the first vote by more than a 2:1 margin, a second election will be scheduled and held unless Amazon successfully appeals the ruling. Though Amazon is the country's second-largest private employer, no unionization effort at the company has ever been successful.

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Anna Kramer

Anna Kramer is a reporter at Protocol (Twitter: @ anna_c_kramer, email: akramer@protocol.com), where she writes about labor and workplace issues. Prior to joining the team, she covered tech and small business for the San Francisco Chronicle and privacy for Bloomberg Law. She is a recent graduate of Brown University, where she studied International Relations and Arabic and wrote her senior thesis about surveillance tools and technological development in the Middle East.

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