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Power

Roku plans to produce original shows and feature films

The streaming device maker is hiring to build its own slate of original content.

Roku plans to produce original shows and feature films
Roku's emerging as one of the streaming war's biggest winners.
Photo: Luke Sharrett/Getty Images

Not content anymore with just streaming Hollywood's old shows and movies, Roku is looking to produce originals: The company published a job listing for a lead production attorney, which spells out plans to build out an "expanding slate of original content." This renewed push into originals comes just weeks after Roku acquired Quibi's content library, for which the company reportedly shelled out less than $100 million.

The job listing was first spotted by Revealera, a data provider for job openings. A Roku spokesperson declined to comment.

Roku's job listing is the clearest evidence yet that the Quibi deal doesn't represent a one-off. The listing tells potential applicants that they would "serve as lead production attorney for Roku's original episodic and feature length productions."

The listing also makes it clear that Roku may be looking beyond simply acquiring existing shows and films on an exclusive basis. The attorney would be interacting with guilds and unions, and part of the job would entail working on "option purchase agreements, script acquisition agreements, life rights agreements, agreements to hire writers, actors, directors and individual producers, production services agreements, below-the-line agreements including for department heads, location agreements, clearances, prop rental agreements, likeness releases and credit memos," according to the listing.

Future Roku originals are likely going to be shown on the Roku Channel, the company's free, ad-supported streaming service. The Roku Channel has been at the center of the company's booming advertising business; Roku revealed in November that its services business, which primarily is made up of advertising revenue, had brought in more than $1 billion on a 12-month trailing basis by the end of September.

The company is scheduled to report Q4 and full-year earnings this Thursday.

Janko Roettgers

Janko Roettgers (Twitter, Mastodon) used to be a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland.

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