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Introducing QuickBooks Commerce, a new way for small businesses to grow
Sponsored Content

Introducing QuickBooks Commerce, a new way for small businesses to grow

Small businesses can now access the same cloud platform capabilities that bigger companies use to manage omnichannel sales.

For many small businesses it can be overwhelming to keep track of sales and inventory across multiple online locations and in brick-and-mortar stores. But, with evolving customer expectations, and a business landscape that demands an omnichannel sales strategy, it is critical that businesses adapt to a world in which they sell their products where their customers are. This requires not only a sales strategy, but an effective way to manage sales and inventory to spur growth, which many small businesses lack. In fact, in a recent QuickBooks survey, 84% of product-based businesses (PBBs) selling in multiple channels still reconciled inventory using pen and paper or spreadsheets. Fifty percent were afraid to add another channel because of the added operational complexity.

Ted Ganio knows the complications of multichannel selling well. Ganio is the CEO of Helinox, USA, a small business in Berkeley, California that sells portable outdoor and home furniture and accessories through its website and in sporting goods stores. While COVID-19 initially affected sales, it has been a different story since May, as people began seeking the outdoors for a change in scenery. "We went from sheer panic in April to a wild ride since mid-May," Ganio said. With direct orders coming in through their website and from brick-and-mortar stores and third-party websites, Ganio says, keeping an eye on inventory is now more important than ever. Ganio was able to manage demands because of an integration between inventory management company TradeGecko and QuickBooks. TradeGecko was acquired by QuickBooks this summer, and now TradeGecko is being used to power parts of our new omnichannel management tool, QuickBooks Commerce. Ganio says, "I'm excited about the future because the integration with QuickBooks will only get better and better."

"I'm excited about the future because the integration with QuickBooks will only get better and better."

QuickBooks Commerce arrives when small businesses need it most. A recent study found that 87% of small businesses that will open in the next 12 months will be online, or a combination of online and offline. For PBBs to thrive, they must support how their customers want to shop, whether in-store, online, or across multiple digital marketplaces – all in real-time


After QuickBooks Commerce customers integrate their e-commerce data, they'll see their e-commerce operations at a glance, track inventory and fulfillment across multiple channels and locations, and easily add new sales channels.

QuickBooks Commerce is an open platform, so small businesses can add existing channels and expand to new ones. QuickBooks Commerce connects with marketplaces, websites and sales systems providers to provide a diverse array of options suited to the needs of all small business customers – no matter where they sell. E-commerce partners will cover a wide range of online and in-person sales options, including collaborations with Amazon, ShopKeep, and Squarespace.

QuickBooks Commerce will make it easier for both existing and new sellers, including brick-and-mortar businesses, to sell on Amazon's store. Sellers using Amazon's fulfillment capabilities to sell in the Amazon store or on other e-commerce websites can use QuickBooks to manage their cross-channel sales so they can focus on growing their business.

When used in QuickBooks Online and with the rest of QuickBooks' suite of tools, QuickBooks Commerce becomes the one-stop shop small businesses need — a comprehensive digital platform to centrally run and manage their business.

QuickBooks Commerce will be deployed in a phased rollout; new US-based customers who purchase QuickBooks Essentials, Plus or Advanced will have access first, available now.