Earnings
Spotify earnings: The lure of a free product
Spotify added more subscribers than expected, beating analysts' profit estimates

Spotify
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Spotify added more subscribers than expected, beating analysts' profit estimates
The big number: Spotify says it now has 130 million premium subscribers, a 31% jump from a year ago and above expectations of 128.6 million. Guidance for next quarter was pretty much in line with expectations, though: Spotify said it expects 133 million to 138 million vs. the 136.5 million analysts expect.
People are talking: "Today, 19% of our Total MAUs engage with podcast content, up from 16% in Q4 2019." — Spotify told investors that its investment in podcast production seems to be paying off.
Opportunities: Spotify thinks its free tier presents an opportunity in a downturn. CEO Daniel Ek said it allows the company to better compete against services like Apple Music, which are paid-only, at a time when consumer finances are under pressure. "60% of our paid subscribers come from our free tier," Ek said on the earnings call, so the company could see long-term benefits from that. However, the company cited a slowdown in advertising as a reason it reduced revenue expectations, although it said currency fluctuations were having a greater impact.
Threats: Churn "ticked up just a teeny bit sequentially" last quarter, Ek said, and that's a trend that could continue as the economy worsens. Still, Spotify stressed the improvement in churn rates year-on-year, and said 80% of those who said they canceled due to COVID told the company they're likely to return "once the economic situation improves."
The power struggle: Ek made it very clear that he doesn't view Apple Music as his major competitor, instead saying that Spotify's going after the billions of radio listeners that don't use any streaming service — some of whom, no longer in their cars, may now be trying Spotify for the first time. "Linear and physical will move to on demand, and that trend line will be accelerated due to this pandemic as more and more people are learning new habits," he said.
Shakeel Hashim ( @shakeelhashim) is a growth manager at Protocol, based in London. He was previously an analyst at Finimize covering business and economics, and a digital journalist at News UK. His writing has appeared in The Economist and its book, Uncommon Knowledge.
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