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April 23, 2020
YouTube has served up around 14 billion text-based information panels with links to the CDC and WHO in recent weeks in an effort to get reliable coronavirus information to its users, YouTube Chief Product Officer Neal Mohan said during Protocol's Virtual Meetup on Thursday.
"Our goal is to raise up authoritative voices," Mohan said.
In addition to these outbound links, YouTube has also been aiming to put a bigger emphasis on surfacing videos from health officials on its service. "When we recommend videos, we want to make sure that they're coming from authoritative sources," Mohan said, explaining that it had been working with doctors and medical professionals to fine-tune these recommendations.
At the same time, YouTube has been trying to squash misinformation. The service has established an internal intelligence desk to identify misinformation threats, and is now issuing two to three internal updates a week on the types of content it is banning to account for emerging conspiracy theories, like the false claim that 5G caused COVID-19. "We've removed on the order of thousands of videos since the beginning of this crisis," Mohan said.
Even YouTube's original content efforts are all about COVID-19 these days. Asked whether YouTube was looking to fund any high-profile entertainment projects anytime soon, Mohan demurred, saying that the video service was instead focusing on getting YouTubers in touch with health professionals like Dr. Anthony Fauci. "Our focus right now is making sure that YouTube is doing its part to help people deal with this challenge," he said.
Part of this has also been educational content. YouTube has also seen a lot of kids and their parents flock to the service for such content; Mohan said that home-schooling-related searches have doubled since the beginning of March.
At the same time, YouTube has seen a lot of traction for entertaining live streams during these times, including a recent Andrea Bocelli live concert. "We all are looking for means to connect, for inspiration, for hope," Mohan said.
Janko Roettgers
Janko Roettgers (@jank0) is a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland.
Microsoft wants to replace artists with AI
Better Zoom calls, simpler email attachments, smart iPhone cases and other patents from Big Tech.
Turning your stories into images.
Image: USPTO/Microsoft
January 24, 2021
Mike Murphy ( @mcwm) is the director of special projects at Protocol, focusing on the industries being rapidly upended by technology and the companies disrupting incumbents. Previously, Mike was the technology editor at Quartz, where he frequently wrote on robotics, artificial intelligence, and consumer electronics.
January 24, 2021
Hello and welcome to 2021! The Big Tech patent roundup is back, after a short vacation and … all the things … that happened between the start of the year and now. It seems the tradition of tech companies filing weird and wonderful patents has carried into the new year; there are some real gems from the last few weeks. Microsoft is trying to outsource all creative endeavors to AI; Apple wants to make seat belts less annoying; and Amazon wants to cut down on some of the recyclable waste that its own success has inevitably created.
And remember: The big tech companies file all kinds of crazy patents for things, and though most never amount to anything, some end up defining the future.
<h3>Alphabet</h3><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10887548&IDKey=EEF3B7984CE3%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D81%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3Dgoogle.ASNM.%2526p%3D2%2526OS%3DAN%2Fgoogle%2526RS%3DAN%2Fgoogle" rel="noopener noreferrer" target="_blank"><u>Making Zoom meetings a little nicer</u></a></p><p>Even after nearly a year at home, some people have still not figured out the best way to set up their digital meetings. They're either too close to the camera or so far away they might as well not be there. Part of the problem lies in the cameras they have available, as many webcams are too wide-angled: No one needs to see what's 8 feet to either side of you on a Zoom call. But this recent Google patent might help; it involves the meeting platform being able to gauge how far you are from the camera (by measuring the proportions of your face) and zooming in on you when you're speaking, hopefully making everyone look a little more uniform. The patent also included this wonderful diagram to explain it, which appears to have been made in Microsoft Paint: </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><p><img src="https://lh6.googleusercontent.com/2ZK0yTSkP4yE0nf5UBKwHsNu3eoS1BfhMPzivzm43jOAQ7jtOLKAMRV0MJzA9MZzH-cyVGVUsQGTlxpJwHV3kDhw3oKJB2OElrO38NikIae6v-IBnyo1sWXGs7pB8S_Qzc84eMzK"></p><h3>Amazon</h3><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10891879&IDKey=9A6594CF1637%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526p%3D1%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-bool.html%2526r%3D45%2526f%3DG%2526l%3D50%2526co1%3DAND%2526d%3DPTXT%2526s1%3Damazon.ASNM.%2526OS%3DAN%2Famazon%2526RS%3DAN%2Famazon" target="_blank"><u>Reusing Amazon boxes</u></a><br></p><p>Everyone is shopping online far more than ever before, meaning ever-more cardboard boxes are littering our homes and recycling facilities. Amazon's new patent aims to help rectify this by creating a system that allows customers to easily reuse boxes that products come in. It's trying to remove all the steps usually found in shipping — such as weighing your package, getting a price to ship and bringing the package to a shipping facility — and replacing them with software. You'd scan the box you have and what you're trying to send, and Amazon's app would recognize what it is and estimate how much it'll cost to ship. You then pack it up and a courier comes to retrieve it. Now your friends and loved ones will never be without their Bad Monkeys.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTUxNjQ3MC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY2MDI2ODY5M30.EkwGsay63N-lFWpfMh7KInjiCf9ev5vsL_htdvnjk1g/img.png?width=980" id="ddd43" class="rm-shortcode" data-rm-shortcode-id="174cb26e99641a035a7e3e603522692a" data-rm-shortcode-name="rebelmouse-image">
</p><p><br></p><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=49&f=G&l=50&co1=AND&d=PTXT&s1=amazon.ASNM.&OS=AN/amazon&RS=AN/amazon" rel="noopener noreferrer" target="_blank"><u>Choosing music based on BPM</u></a></p><p>If you're making a playlist to work out — or perhaps you're a spin class instructor looking for songs with specific tempos — this idea might be for you. Amazon's patent suggests creating a way to search music to download based on songs' beats per minute. If you want a mix of slow songs to cool down with and uptempo ones to rock out, this could be useful (and is similar to something Pandora offers today). Or if you want a playlist that includes the fastest music ever to help you write faster, this could help. Or maybe that's just me. </p><h3>Apple</h3><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10887260&IDKey=F5990016F873%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D86%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3D%252522Apple%252BInc%252522.ASNM.%2526p%3D2%2526OS%3DAN%2F%252522Apple%252BInc%252522%2526RS%3DAN%2F%252522Apple%252BInc%252522" rel="noopener noreferrer" target="_blank"><u>Auto-returning attachments</u></a></p><p>Have you ever been sent a PDF that you're supposed to download, print, sign, rescan and email back, and then you lost the file in your downloads, opened up an old version and had to hunt down for the right one before you sent it back? Maybe you're not as scatterbrained as me, but Apple's new idea for a system that allows you to just interact with an attachment that needs to be sent back to your correspondent without leaving the email program sounds like a dream. A better dream, though, would probably be to get rid of random attachments altogether. </p><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10889261&IDKey=0F2DEC21FBE3%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D73%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3D%252522Apple%252BInc%252522.ASNM.%2526p%3D2%2526OS%3DAN%2F%252522Apple%252BInc%252522%2526RS%3DAN%2F%252522Apple%252BInc%252522" rel="noopener noreferrer" target="_blank"><u>Seat belts that move based on where you sit</u></a></p><p>If you've ever been the third person on a road trip and wanted to sit in the middle seat in the back, you've probably gotten stuck with a seatbelt that's a bit too small; the middle seat isn't <em>quite</em> as large as the other two. This new design from Apple would essentially recognize where you sit in the backseat and move the entire seat belt machinery along so that you would be comfortably strapped in wherever you're sitting. It would also automatically reveal the buckle, so you wouldn't have to spend time hunting for where it's gone. This all sounds like it would make losing out when someone calls "shotgun" a little more bearable.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="3">
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</div></p><p><img src="https://lh6.googleusercontent.com/1ljUJhG2G4iQ-v0kSWKki6Z4wg7E_fFCQ03urRM92hO9IbjnRZwUeiqar4l3VLf0tpDYKwpmyU--A-gFUDmYyTRJUPZOcLln-syyOm6vka2a71oqTvcQDgtwi-3O6WJ7e1Qklyqn"></p><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10892625&IDKey=A689AD279428&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526p%3D1%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-bool.html%2526r%3D49%2526f%3DG%2526l%3D50%2526co1%3DAND%2526d%3DPTXT%2526s1%3D%252522Apple%252BInc%252522.ASNM.%2526OS%3DAN%2F%252522Apple%252BInc%252522%2526RS%3DAN%2F%252522Apple%252BInc%252522" target="_blank"><u>Cases for your AirPods, stylus and iPhone </u></a></p><p>Apple hasn't been without Jony Ive for very long, but it seems it's going ham on truly zany design concepts in his absence. In this patent, Apple explores various ways to combine a holder for AirPods and a stylus into a folio-style case for an iPhone that could also charge your peripherals and potentially display messages on the exterior. If Apple could pull this off in a way that didn't lead to a giant lumpy mess in my pocket, I'd potentially be interested, but the drawings in the patent are … less than promising: </p><p><img src="https://lh5.googleusercontent.com/0fbpPZ0ZDVCff0oNBktt-yaJYXoqyEz1rqXRPPbaaS1pHp5KSeO5LZm3vG8FsmdBu9Ms5s6QihhQVTWadTfWvGNn5h01dv2y1yiFfcVuRgHNvWteHNcRYb_rBPmAz03PctjwU4_A"></p><h3>Facebook</h3><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10885693&IDKey=D4DB683187A2%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526p%3D1%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-bool.html%2526r%3D48%2526f%3DG%2526l%3D50%2526co1%3DAND%2526d%3DPTXT%2526s1%3Dfacebook.ASNM.%2526OS%3DAN%2Ffacebook%2526RS%3DAN%2Ffacebook" target="_blank"><u>Animating digital avatars with VR headsets</u></a></p><p>Facebook is still pushing hard to make interacting in VR the future of … interacting … and this patent might help things feel a bit more natural. It suggests using cameras mounted on a VR headset pointed back at you to map real human facial expressions onto your digital avatar. Most VR programs with avatars either have faces that don't move when you're speaking or they just flap their mouths wildly; a system like this could make talking to someone dressed as a wizard or an elf or whatever else they've chosen to represent themselves online feel at least a little more normal. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="4">
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</div></p><h3>Microsoft</h3><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10896455&IDKey=507447D630AA%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D14%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3Dmicrosoft.ASNM.%2526p%3D1%2526OS%3DAN%2Fmicrosoft%2526RS%3DAN%2Fmicrosoft" target="_blank"><u>Cortana for your car</u></a></p><p>Microsoft is apparently looking into application-specific virtual assistants, such as one designed for use in a car. It's a Car-tana, if you will. The assistant would be designed to provide specific insights about driving and how you could be saving money. That would include things like preemptively letting you know when a part might need servicing, how many miles it's been since you last fueled up or that your electric car's charge is low and chargers are nearby. It could announce these things over the car's stereo system, allowing you to keep your eyes on the road.</p><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10891928&IDKey=28C797030461%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D50%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3Dmicrosoft.ASNM.%2526p%3D1%2526OS%3DAN%2Fmicrosoft%2526RS%3DAN%2Fmicrosoft" target="_blank"><u>Computer-generated songs</u></a></p><p>Who needs musicians? Microsoft's new patent seems to want to make them obsolete. It suggests a system that can take an input, like a picture or some text, and turn it into a song. It can identify elements in the input, like the sentiment of the words or aspects of the image (like if people are outside or in a crowd) and build a melody and lyrics off of that. Sadly, as this is just a written document, there are no examples of this concept's potential output, if Microsoft has even built something like this. But if it does prove to be possible, I've got <a href="https://www.youtube.com/watch?v=BOck0kPtlfk" rel="noopener noreferrer" target="_blank"><u>the perfect robot</u></a> to perform this system's songs. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="5">
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</div></p><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10891969&IDKey=2B298D9FF592%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D48%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3Dmicrosoft.ASNM.%2526p%3D1%2526OS%3DAN%2Fmicrosoft%2526RS%3DAN%2Fmicrosoft" rel="noopener noreferrer" target="_blank"><u>Turning speech into images</u></a></p><p>Microsoft is really on the art-generating bandwagon this week. This patent outlines a similar idea to the last one, envisioning a system that can take what someone is saying and turn it into images. The system could even string together generated images into a sort-of picture book: You could narrate a day you've had to the AI, and it generates something like a series of Instagram Stories based on what you say to it. Though it'd probably just be easier to actually take photos of what happened, honestly. <img src="https://lh4.googleusercontent.com/YiHWGhgP3yGoWZ_QImFlegpqjzeVfS3SxBB2LcXH0Ap5oMwIMtDJdzzw4iPRsFgYlGPT2v4Jl5o3ueTFWJcQlw4nMwehlG7Y2jytW7QDFNq1fzPJUScU69UflhoMV-GJbdWNSezS"></p>
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Mike Murphy ( @mcwm) is the director of special projects at Protocol, focusing on the industries being rapidly upended by technology and the companies disrupting incumbents. Previously, Mike was the technology editor at Quartz, where he frequently wrote on robotics, artificial intelligence, and consumer electronics.
Politics
In 2020, COVID-19 derailed the privacy debate
From biometric monitoring to unregulated contact tracing, the crisis opened up new privacy vulnerabilities that regulators did little to address.
Albert Fox Cahn, executive director of the Surveillance Technology Oversight Project, says the COVID-19 pandemic has become a "cash grab" for surveillance tech companies.
Photo: Lianhao Qu/Unsplash
December 30, 2020
Issie Lapowsky (@issielapowsky) is a senior reporter at Protocol, covering the intersection of technology, politics, and national affairs. Previously, she was a senior writer at Wired, where she covered the 2016 election and the Facebook beat in its aftermath. Prior to that, Issie worked as a staff writer for Inc. magazine, writing about small business and entrepreneurship. She has also worked as an on-air contributor for CBS News and taught a graduate-level course at New York University’s Center for Publishing on how tech giants have affected publishing. Email Issie.
December 29, 2020
As the coronavirus began its inexorable spread across the United States last spring, Adam Schwartz, senior staff attorney at the Electronic Frontier Foundation, worried the virus would bring with it another scourge: mass surveillance.
"A lot of really bad ideas were being advanced here in the U.S. and a lot of really bad ideas were being actually implemented in foreign countries," Schwartz said.
<p>In China, where the virus first took hold, the country had already begun using draconian smartphone-based tools to <a href="https://www.bbc.com/news/technology-51439401" rel="noopener noreferrer" target="_blank">track sick people's whereabouts</a> and effectively force them to stay home. In Israel, lawmakers rushed through a proposal to give government officials <a href="https://www.bbc.co.uk/news/technology-51930681" rel="noopener noreferrer" target="_blank">access to Israelis' location data</a>. As the White House met with tech giants including Facebook and Google to discuss ways they could help, Schwartz and others feared the U.S. might be next in allowing fear of the virus to subvert basic civil liberties.</p><p>Nine months into the crisis, Schwartz said, the "worst ideas" being deployed internationally have yet to take hold in the U.S. But that doesn't mean COVID-19 hasn't created a slew of smaller, but still insidious privacy setbacks for Americans who, in recent years, have become increasingly wary of all the intrusive ways that governments and private companies use their personal data. Since March, corporate offices and college campuses have been flooded with biometric scanners, employers have deployed software that lets them remotely monitor workers' keystrokes and giant corporations like Ticketmaster have <a href="https://help.ticketmaster.com/s/article/What-are-your-COVID-screening-requirements?language=en_US" rel="noopener noreferrer" target="_blank">contemplated</a> linking people's negative COVID-19 tests to their tickets to gain entry to future events. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><p>While many of these precautions are well-meaning attempts to preserve public safety and to use technology to get the economy up and running again, they can come at a cost to personal privacy. And yet, the crisis has once again relegated privacy legislation to the back burner in Congress as lawmakers battle over how to handle dueling health and economic disasters.</p><p>Albert Fox Cahn, executive director of the Surveillance Technology Oversight Project, says the COVID-19 pandemic has become a "cash grab" for surveillance tech companies. "I think this has been the most dangerous moment for civil rights since 9/11," he said. "When you're faced with impossible choices like whether or not to keep schools open and deprive kids of an education or put them at risk, it's so easy to be taken in by the allure of magical thinking and startups that say if you just install this tracking device you'll somehow be able to avoid doing the impossible."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p>Contact tracing has been a source of concern, as governments across the country work with a slew of private firms to manage manual contact tracing with no real guardrails in place. "People by the thousands are telling contact tracers where they've been, who they're with, and we don't think there are sufficient ways to secure that data, especially when private contractors or for-profit corporations are helping," Schwartz said.</p><p>In New York, Cahn's organization supported legislation that would have protected New Yorkers from having their contact tracing data used against them in court or administrative proceedings. That bill passed over the summer, but Governor Andrew Cuomo has yet to sign it into law, leaving that information vulnerable. "In most states, police or ICE can get contact tracing data with a subpoena," Cahn said. "This not only creates a privacy threat, but it's a public health nightmare. There are millions of Americans who would second guess whether to fully disclose their potential contacts."</p><p>Apple and Google partnered on a contact-tracing tool that went to extremes to ensure people's data wouldn't be centrally stored or shared with either company or with the government. But health officials, at least early on, <a href="https://www.washingtonpost.com/technology/2020/05/15/app-apple-google-virus/" rel="noopener noreferrer" target="_blank">scoffed</a> at the limitations. "Digital apps and technology have struggled in the in-between space of wanting to track the path of this disease, this virus, while at the same time really struggling with very real privacy concerns," said Malkia Devich-Cyril, founding director and senior fellow at the advocacy group MediaJustice.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="3">
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</div></p><p>The imminent rollout of a vaccine presents even trickier questions, like what happens if businesses or governments begin requiring people to prove they've been vaccinated in order to access certain spaces. California's legislature already defeated a bill that would have created a blockchain-based system to create what Schwartz calls "immunity passports." EFF argued that requiring people to hand over their smartphones to prove their immunity would open them up to other privacy invasions and would require people to have a smartphone in the first place. "We view this as a horrible, horrible idea," Schwartz said, noting that EFF will be "in the trenches" if any similar proposals arise.</p><p>Over the course of 2020, there have been other, subtler attitudinal shifts too. In the spring, news outlets that, in the past, criticized apps for surreptitiously tracking and selling people's location data, suddenly began tapping that same data to track where people were actually <a href="https://www.nytimes.com/interactive/2020/04/02/us/coronavirus-social-distancing.html" rel="noopener noreferrer" target="_blank">staying at home</a> or whether anti-shutdown protesters might be <a href="https://www.theguardian.com/us-news/2020/may/18/lockdown-protests-spread-coronavirus-cellphone-data" rel="noopener noreferrer" target="_blank">spreading the virus</a>. "We think there's a lot of COVID-washing going on," Schwartz said.</p><p>That COVID-washing hasn't been uniform though, Devich-Cyril said, noting that Black and brown communities with a long history of being surveilled remain wary of that kind of intrusion. "The simple fact of a medical disaster is not enough to turn people away from their desire for basic freedoms and rights," Devich-Cyril said.</p><p>Still, despite these setbacks, privacy advocates did score some wins in the midst of the chaos. On Election Day, Portland, Maine succeeded in banning facial recognition technology. Michigan voted to require police to seek search warrants before accessing electronic data. And California passed Proposition 24, a measure that rewrites the California Consumer Privacy Act and gives Californians new rights over protecting their data. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="4">
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</div></p><p>"That is the story of privacy in 2020," said Jim Steyer, CEO of Common Sense Media, which backed Prop. 24. "That was a significant step forward." It's worth noting that not all privacy groups celebrated the passage of Prop. 24. Some, like the American Civil Liberties Union, opposed it over concerns that it created new privacy loopholes for businesses.</p><p>Schwartz is at least relieved that so many of the "bad ideas" that emerged at the beginning of 2020 have not been adopted in the U.S. But as the pandemic rages on through 2021, the fight for privacy in the face of a global health crisis will undoubtedly continue.</p>
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Issie Lapowsky (@issielapowsky) is a senior reporter at Protocol, covering the intersection of technology, politics, and national affairs. Previously, she was a senior writer at Wired, where she covered the 2016 election and the Facebook beat in its aftermath. Prior to that, Issie worked as a staff writer for Inc. magazine, writing about small business and entrepreneurship. She has also worked as an on-air contributor for CBS News and taught a graduate-level course at New York University’s Center for Publishing on how tech giants have affected publishing. Email Issie.
People
The year our personal lives took center stage at work
2020's blurring of professional and personal boundaries exacerbated disparities, humanized leaders and put personal values front and center.
In 2020, the personal and the professional became inextricable at work.
Photo: Tom Werner/Getty Images
December 28, 2020
Anna Kramer is a reporter at Protocol (@ anna_c_kramer), where she helps write and produce Source Code, Protocol's daily newsletter. Prior to joining the team, she covered tech and small business for the San Francisco Chronicle and privacy for Bloomberg Law. She is a recent graduate of Brown University, where she studied International Relations and Arabic and wrote her senior thesis about surveillance tools and technological development in the Middle East.
December 28, 2020
For those of us lucky enough to keep our jobs and privileged enough to be able to work from home, our whole selves were bared at work this year. Our homes and faces were blown up for virtual inspection. Our children's demands and crises filled our working hours, and our working mothers became schoolteachers and housewives, whether they wanted to or not. Our illnesses became vital public information, and our tragedies shared. Our work lives ate into our social lives until there was no boundary between them.
In 2020, the personal and the professional became inextricable at work. Remote work might be the most sexy 2020 trend, but for the CEOs and leaders I spoke with, the de-professionalization of work could be the most important effect on a personal level. It's the one that has caused the most harm to women in the workplace and destroyed work-life balance for basically everyone. It's also what has contributed to the majority of work-from-home Americans being more satisfied with their work lives than they were before, mostly because they feel more connected to their families, they're able to set their own schedules and they're more comfortable at home, according to a Morning Consult poll. While we can't know exactly how many and who will be going back to the office just yet, as long as there is some kind of flexible work schedule, people's personal lives will be part of their work lives and vice versa.
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</div></p><p>"In some respects, it has created intimacy in a way we didn't expect. Because you can't hide your life. You can't hide your whole self," explained Erika Fisher, chief administrative officer and general counsel at Atlassian. This can allow people to set their own schedules around their needs and increase empathy between workers and their managers. The increased intimacy also became an equalizer in meetings, because it democratizes participation and gives everyone the same physical space online, according to Fisher. "You don't have to worry about the man-spreading that happens in meetings, literally or metaphorically," she said.</p><p>Personal politics and activism at work are also an element of newly blurred professional boundaries. The summer of protests following the killing of George Floyd, combined with the chaos of the 2020 election cycle, spurred more than just diversity pledges by corporations; it created a new wave of people bringing their politics and values to work. While Brian Armstrong <a href="https://www.protocol.com/coinbase-social-political-policies-backlash" target="_self">stirred up support in some corners when he declared that political and social beliefs had no place at Coinbase</a>, his memo also crystalized for others that personal identity and personal values should be welcomed where they work. Company leaders at SF-based edtech startup Outschool encouraged their employees to get involved in the 2020 election, while people like Kary Campbell, Airbnb's former director of design, <a href="https://www.protocol.com/newsletters/sourcecode/social-media-ultimate-test?rebelltitem=5#rebelltitem5" target="_self">told me that</a> "companies and societies can no longer just exist to create profitable numbers for their shareholders. We need to evolve as human beings to be more creative than that." </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p>While global comms provider Mitel has never taken explicit political positions, the historically quiet company saw a big jump in activism, affinity group creation and values discussions among its workforce this year. "I think we can agree that people need to be treated fairly and that we should embrace and welcome who people are," said Mary McDowell, the company's CEO. "That is part of people's whole selves. It's part of what they bring to work now, when it wasn't before."</p><p>But while falling professional boundaries have been good for some people and some parts of work, they've seriously damaged others. Just because personal lives are now dictating work schedules and kids, pets and houses take center stage on screen doesn't mean that workers' relationships with peers and managers are as healthy or social as they were before. Instead, intimate personal information is shared without the buffer of friendship and companionship that can be found in the office, <a href="https://www.aei.org/articles/remote-work-is-becoming-the-new-normal-it-comes-with-tradeoffs/" rel="noopener noreferrer" target="_blank">making most workers feel <em>more</em> lonely</a>, isolated and judged, not less. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="3">
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</div></p><p>"Increased intimacy also makes differences much more acute," Fisher said. And it's those differences that contribute <a href="https://www.protocol.com/mckinsey-head-of-diversity-lareina-yee-interview" target="_self">to the fact that one in four women in corporate roles have considered downshifting their careers</a>, according to McKinsey's Women in the Workplace 2020 report. The "always-online" remote work norm has made caretaking responsibilities, which fall more heavily on women, increasingly visible at work; now, "worry that their performance is being negatively judged because of caregiving responsibilities during the pandemic" is one of the key factors affecting why working mothers are considering downshifting their careers, according to the report.</p><p>But falling professional boundaries could also help solve the problem, said Lareina Yee, McKinsey's chief diversity officer and the report's leader. Many companies have policies that encourage flexibility and leave-taking, but workers don't see their leaders take advantage of those policies. If leaders are clear that they are fighting the same battles, they can "de-risk this perception that their career will be hurt if they actually say they need to use something that a company already offers," she said. </p><p>Fisher is focused on physical space in her search for solutions. Some workers are comfortable in their home spaces and willing and even eager to share them on video, but others may not have privacy, or a clean room, or enough space to be conducive to work and to help them feel comfortable at home. Twitter's RoomRater and other Zoom-rating accounts, while mostly funny and well-intentioned, <a href="https://www.vice.com/en/article/epdzkn/room-rater-twitter-account-work-from-home-zoom" rel="noopener noreferrer" target="_blank">made that abundantly clear,</a> literally assessing the quality of a person's room and helping legitimize the judgment and subsequent shaming of people's personal spaces. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="4">
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</div></p><p>So, whether people go back to the office full time, Fisher wants to find ways for Atlassian to provide a physical space that allows people to enjoy the flexibility of work-from-home while reducing the disparities and judgment that can come with the increased intimacy. "Space is one of the choices that you can extend to people," she said.</p><p>In 2021, the conversation about work will be a conversation about the choices we make in physical spaces, and about whether we want to rebuild the walls between our personal and professional lives. Fisher described it best: "There's this wave happening. Even when the wave comes ashore and washes back out … There will be a different direction."</p><p>Here at Protocol, we've written more stories about the future of work than I have the energy to count (I got to 20 before I gave up, and that only took me as far back as May). So if you're looking for more on what we learned in 2020, I selected some of the most interesting and important articles we've written this year: </p><p>Issie Lapowsky <a href="https://www.protocol.com/parents-working-from-home-survey" target="_self">wrote about how remote work is hurting mothers</a>, and Mike Murphy <a href="https://www.protocol.com/accenture-cto-paul-daugherty" target="_self">delved into why the future is probably not entirely remote</a>. David Pierce profiled <a href="https://www.protocol.com/dropbox-spaces" target="_self">Dropbox's Drew Houston, who hopes to capitalize on a new world of work</a> and interviewed <a href="https://www.protocol.com/superhuman-ceo-rahul-vohra-interview" target="_self">Superhuman CEO Rahul Vohra on how to run a remote company</a> on our podcast. I talked to <a href="https://www.protocol.com/peter-schwartz-salesforce-remote-work" target="_self">Salesforce's futurist Peter Schwartz</a> about why companies will lose talent if they aren't flexible about work and dug into <a href="https://www.protocol.com/atlanta-tech" target="_self">how new ideas about work will make it easier</a> for companies to diversify their workforce by investing in places like Atlanta.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="5">
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Anna Kramer is a reporter at Protocol (@ anna_c_kramer), where she helps write and produce Source Code, Protocol's daily newsletter. Prior to joining the team, she covered tech and small business for the San Francisco Chronicle and privacy for Bloomberg Law. She is a recent graduate of Brown University, where she studied International Relations and Arabic and wrote her senior thesis about surveillance tools and technological development in the Middle East.
Protocol | Enterprise
How Christian Klein’s reboot of SAP’s strategy is working out
The pandemic wasn't kind to the company. But the way it's working with the major COVID-19 vaccine makers is a model for what comes next.
Christian Klein became SAP's sole CEO in April.
Photo: Picture Alliance/Getty Images
January 11, 2021
Joe Williams is a senior reporter at Protocol covering enterprise software, including industry giants like Salesforce, Microsoft, IBM and Oracle. He previously covered emerging technology for Business Insider. Joe can be reached at JWilliams@Protocol.com. To share information confidentially, he can also be contacted on a non-work device via Signal (+1-309-265-6120) or JPW53189@protonmail.com.
December 22, 2020
Christian Klein took over as SAP's sole CEO in April. It wasn't an ideal time to take the helm of an organization that sells expensive enterprise software.
As the spread of COVID-19 forced corporations everywhere to cut costs, one of the first places they looked was IT budgets. Specifically, companies around the world trimmed spending on back-end products, such as those offered by SAP, many of which still run via on-premise data centers.
<p>But now, with an end to the pandemic in sight, Klein is charting a path toward recovery. Central to his strategy is for SAP to become even more of a key tech vendor for the world's most complex companies, analysts say. That means doubling down on industries that are already robust SAP customers, such as manufacturing and automotive, as well as convincing them to pivot to use SAP products in the cloud.</p><p>"We have always been the leading on-premise application platform," Klein <a href="https://www.zdnet.com/article/sap-charts-new-course-to-accelerate-cloud-shift-co-innovation-one-data-model/" target="_blank">told Wall Street analysts</a> earlier this year. "Our intention is to repeat that for the cloud."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><p>Those sorts of sectors would be ideal clients for SAP because they run very data-heavy operations. SAP's enterprise resource planning software helps track those processes and, perhaps more importantly, allows the stored information to be more easily accessible across the enterprise. </p><p>And by transitioning to the cloud-based products, SAP has the opportunity to deepen its relationships with existing customers. For one, clients switch from paying large upfront costs to monthly installments. That's an increasingly attractive model for organizations because it becomes easier to scale up or down based on demand. As that adoption grows, it could also increase the likelihood that corporations will pile on additional cloud-based SAP applications, ultimately helping the provider achieve its vision of underpinning all operations across the enterprise. </p><p>"[With] asset-intensive organizations, it's important to be able to manage the end-to-end processes. And that is something that SAP has focused on," said Paul Saunders, a senior research director at Gartner.</p><p>That strategy is apparent in the company's work with the life sciences industry. Moderna, which hopes to start <a href="https://www.businessinsider.com/moderna-vaccine-slaoui-likely-approved-by-end-of-week-2020-12" rel="noopener noreferrer" target="_blank">distributing its COVID-19 vaccine this year</a>, uses SAP's ERP software known as S/4HANA. That's enabled Moderna to "improve the quality of drugs being produced," according to a <a href="https://www.sap.com/documents/2017/11/8c9e515b-e27c-0010-82c7-eda71af511fa.html" rel="noopener noreferrer" target="_blank">synopsis of the partnership</a> from SAP. And Moderna is deploying other solutions on top of the core ERP, like a program that will help the company <a href="https://news.sap.com/2020/12/sap-moderna-covid-19-vaccine-distribution/" rel="noopener noreferrer" target="_blank">prevent counterfeit vaccines</a>. Similar tools are in use at AstraZeneca, Johnson & Johnson, Sanofi, GlaxoSmithKline and <a href="https://blog.asug.com/hubfs/ASUG83120%20-%20Pfizer's%20Flight%20to%20SAP%20Cloud%20Platform.pdf" rel="noopener noreferrer" target="_blank">Pfizer</a> — pharmaceutical companies working on COVID-19 vaccines — according to publicly available information.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p>"When you look at what is just happening out there on the vaccine side, there we are almost supporting every manufacturing, every logistic provider," Klein <a href="https://seekingalpha.com/article/4392353-sap-ses-sap-ceo-christian-klein-presents-fourth-annual-wells-fargo-tmt-summit-2020-conference" rel="noopener noreferrer" target="_blank">said at a recent Wells Fargo conference</a>.</p><p>That all serves to demonstrate how, despite its most recent struggles, SAP remains a powerhouse in the enterprise software industry. </p><p>But it's not to say Klein's onto a sure thing: For many of these companies and others, SAP is just one of a slew of vendors currently in use. Enterprises are also reimagining how they use their ERP systems, according to <a href="https://www2.deloitte.com/us/en/insights/focus/tech-trends.html" rel="noopener noreferrer" target="_blank">Deloitte</a>, and shifting more non-critical business functions to other third-party applications to reduce legacy IT debt — a phenomenon that could ding SAP in the long run. Some companies, for example, may seek to take software that helps manage the human resource function off of the ERP and run it separately. </p><p>And despite being a market leader in ERP software, SAP isn't without competition. Oracle remains a key rival, and its founder Larry Ellison has alluded to a more fierce competition ahead in the cloud. He even told analysts during a recent earnings call that Oracle would soon announce a slate of large-scale customers it stole from SAP. </p><p>"Oracle is the clear market leader in cloud ERP," Ellison declared on a call with Wall Street analysts earlier this month. That "will become even more obvious when we announce that several major large-scale SAP ERP customers are leaving," he added. Still, that's a promise Ellison also made last year, and one which has yet to materialize — at least publicly. An Oracle spokesperson declined to comment. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="3">
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</div></p><p>Despite the challenges, SAP's overall sales grew slightly to nearly $20 billion In the first nine months of 2020. But while for Klein the recovery is a long-term vision, his plan hasn't exactly been embraced by investors. Following a statement in late October that <a href="https://markets.businessinsider.com/news/stocks/sap-stock-price-2020-outlook-downgrade-2020-10-1029720099" rel="noopener noreferrer" target="_blank">outlined a two-year delay in reaching prior revenue targets</a>, SAP's stock dropped 22% — a fall it has yet to recover from.</p><h2>Underpinning vaccine development</h2><p>Even so, a deeper look at how SAP is deployed across top vaccine-makers shows why it's hard to count the software giant and its CEO's vision out entirely.</p><p>Companies typically want to remain quiet when it pertains to an ongoing initiative as critical as eradicating a virus that led to a global pandemic. True to form, spokespersons for Moderna, AstraZeneca, J&J, Pfizer, GSK and Sanofi did not respond to a request for comment about how they use SAP products for this article. But many of the objectives previously outlined by executives at those firms in adopting the company's technology align with the goal of now quickly developing and producing a vaccine.</p><p>GSK, for example, has <a href="https://www.ariba.com/resources/library/library-pages/gsk-and-sap-ariba-how-innovation-improves-lives#video" rel="noopener noreferrer" target="_blank">over 90% of its pharmaceutical and vaccine businesses</a> running on SAP's ERP system. The global deployment enables the UK-based manufacturer to better "leverage the significant amounts of data" it collects and develop insights from that information to improve operations, former technology product manager Jonny Dent said during a February webinar.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="4">
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</div></p><p>On top of that software, GSK also uses Ariba, SAP's procurement manager, to improve how the company works with its many suppliers and contract manufacturers — the same ones that could be tasked with helping to mass-produce a vaccine.</p><p>"We're a SAP house through-and-through," Dent told participants at the time.</p><p>At Sanofi, the French drugmaker opted to implement S/4HANA in 2017. The software initially went live in several pilot countries in 2018 in Europe before the company deployed it more broadly earlier this year. One of the goals of the pivot was to consolidate the 10 disparate ERP platforms that Sanofi had as a result of over 300 acquisitions since its founding in 1999, according to a <a href="https://www.sap.com/assetdetail/2020/07/12b04aa9-a37d-0010-87a3-c30de2ffd8ff.html" rel="noopener noreferrer" target="_blank">promotional video posted by SAP</a>. Now, the company says information can be more easily accessed by individuals across different business units.</p><p>AstraZeneca uses SAP's Work Manager software to better oversee its manufacturing equipment. The tool effectively allows factory workers to more closely track their performance on the floor to help managers determine when machines may be close to breaking down. One exec previously said it led to a "6[%] to 8% increase in efficiency." Such an application could play a role in ensuring the production of a vaccine doesn't run into any major hiccups.</p><p>And J&J employs Ariba <a href="https://news.sap.com/2018/02/sap-ariba-and-johnson-johnsons-future-includes-new-technology-better-health-for-everyone/" rel="noopener noreferrer" target="_blank">to help it partner with more diverse suppliers</a>. Overall, roughly 80% of J&J's spend runs through Ariba, totaling more than 250,000 purchase orders as of February 2018.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="5">
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</div></p><p>So as SAP aims to become an end-to-end partner for key industries, its work with Moderna, GSK and other pharmaceutical companies will serve as a model for how it should try to insert itself in other sectors. Now Klein just needs to make sure that happens. </p>
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Joe Williams is a senior reporter at Protocol covering enterprise software, including industry giants like Salesforce, Microsoft, IBM and Oracle. He previously covered emerging technology for Business Insider. Joe can be reached at JWilliams@Protocol.com. To share information confidentially, he can also be contacted on a non-work device via Signal (+1-309-265-6120) or JPW53189@protonmail.com.
Politics
Congress is unleashing the FTC on COVID-19 scammers
The second stimulus package will expand the FTC's authority to penalize companies promoting fake information and faulty products.
The FTC will finally have the authority to immediately fine scammers touting fake COVID-19 treatments and lies about pandemic government benefits.
Photo: Al Drago/Getty Images
December 21, 2020
Emily Birnbaum ( @birnbaum_e) is a tech policy reporter with Protocol. Her coverage focuses on the U.S. government's attempts to regulate one of the most powerful industries in the world, with a focus on antitrust, privacy and politics. Previously, she worked as a tech policy reporter with The Hill after spending several months as a breaking news reporter. She is a Bethesda, Maryland native and proud Kenyon College alumna.
December 21, 2020
The FTC will finally have the authority to fine scammers touting fake COVID-19 treatments and lies about pandemic government benefits, thanks to new language in the economic stimulus package set to pass on Monday.
COVID-related scams proliferating online have overwhelmed government agencies and cost Americans more than $145 million since the beginning of the pandemic — and the FTC has been almost powerless to stop them, thanks to limitations on the agency's authority.
<p>Now, the $900 billion coronavirus relief package is expected to <a href="https://rules.house.gov/sites/democrats.rules.house.gov/files/BILLS-116HR133SA-RCP-116-68.pdf" target="_blank">include a provision</a> enabling the FTC to penalize companies for promoting scams related to "the treatment, cure, prevention, mitigation or means of diagnosis of COVID-19" and "promises related to COVID-19 government benefits," according to bill text. The provision will ensure the agency has expanded authority to fine the companies up to hundreds of thousands of dollars for their first offense and demand refunds for customers who wasted money or divulged sensitive personal information. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><p>Social media companies have announced new policies to crack down on misinformation surrounding COVID-19, but their platforms still regularly host scams purporting to advertise cures and vaccine access. Fraudsters are already beginning to promote early access to the COVID-19 vaccine in WhatsApp groups, online ads and robocalls, <a href="https://www.aarp.org/money/scams-fraud/info-2020/coronavirus-vaccine-counterfeits.html" target="_blank">according to Pfizer's chief security officer</a>.<br></p><p>"Predators are using the pandemic to take advantage of people when they are afraid and vulnerable," said Rep. Jan Schakowsky, who introduced the bill in the House. "The COVID-19 Consumer Protection Act gives the FTC the authority to go after COVID fraudsters and impose significant fines after the first offense. I'm glad we were able to include our bill in the COVID relief package. The FTC has long needed stronger tools to protect American consumers and deter bad actors during emergencies, and now it has them."</p><p>Health officials are bracing for a second spike in scams as the vaccine rolls out nationwide and Congress prepares to authorize a new round of stimulus payments. The new legislation won't go after platforms like Amazon for hosting bunk treatments, but it will give the government greater authority to go after the scammers themselves. </p><p>The FTC this year has sent more than 350 warning letters to companies and individuals it caught promoting false information and products about the pandemic, but lawmakers have criticized those efforts as <a href="https://ctmirror.org/2020/07/28/as-covid-19-scams-grow-blumenthal-presses-for-federal-crackdown/" target="_blank">toothless and limited</a>. Warning letters don't get money back to consumers, and scammers can oftentimes launch new false campaigns under a different title. In response, the FTC asked for expanded civil penalty authority to after fraudsters.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p>"My view of the FTC is simple: You should be doing everything in your power to help Americans during this time of crisis," Sen. Maria Cantwell <a href="https://www.commerce.senate.gov/2020/8/at-ftc-oversight-hearing-ranking-member-cantwell-previews-legislation-to-crack-down-on-covid-19-price-gouging-and-fake-goods#:~:text=Ranking%20Member%20Cantwell%20said%2C%20%E2%80%9CI,penalties%20for%20deceptive%20COVID%20scams." rel="noopener noreferrer" target="_blank">said</a> during a hearing in August. "The COVID-19 pandemic has attracted bad actors and scam artists, including those who take advantage of people's fear and dire circumstances. We must move beyond warnings and threats in response to these unconscionable scams. We must see the FTC exercising real enforcement with real consequences to protect consumers and families when they are most vulnerable."</p><p>The COVID-19 Consumer Data Protection Act was originally introduced by Sen. Cantwell and co-sponsored by Senate Commerce Committee Chairman Roger Wicker. </p><p>"Chairman Wicker is pleased to see this important measure included in the relief package," said a Senate Commerce Committee spokesperson. "The bill would protect consumers from scammers and other bad actors seeking to defraud them and exploit the pandemic for their own personal gain." </p><p>Cantwell also sought to include provisions cracking down on <a href="https://www.khon2.com/washington/washington-dc/lawmakers-seek-increased-consumer-protections-during-the-pandemic/" target="_blank">COVID-19 price-gouging</a> in the latest relief package, but aides were unable to come to a consensus on that language, according to a Hill aide. </p>
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Emily Birnbaum ( @birnbaum_e) is a tech policy reporter with Protocol. Her coverage focuses on the U.S. government's attempts to regulate one of the most powerful industries in the world, with a focus on antitrust, privacy and politics. Previously, she worked as a tech policy reporter with The Hill after spending several months as a breaking news reporter. She is a Bethesda, Maryland native and proud Kenyon College alumna.
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