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October 29, 2020
Discord is objectively great. I'm on 28 different Discord servers spanning just about every aspect of my gamer life in addition to Protocol's new server. As a personal (non-enterprise) platform for integrated text, voice and video communication with preselected affinity groups, I can't think of anything better. Discord's user base is surging — it now counts more than 100 million monthly users — and its engagement metrics are fabulous.
But if Discord is so great, why hasn't anyone bought it yet?
A couple years ago — long before the company's valuation reached $3.5 billion — I heard from relevant people that Discord was being pitched to the tech and gaming giants. No one was biting. I shelved the thought until a few weeks ago, when I saw a Discord job posting for a new corporate controller. Among the duties: "Prepare the company for public company accounting and reporting standards."
A year ago it would have been crazy to suggest that a money-losing or, at best, marginally profitable chat platform go public, but obviously things have changed. The public markets seem hungry for exposure to gaming and online community. A single job listing doesn't mean that Discord is planning to go public (having your books ready for the SEC is a good idea, regardless), but again it raises the question: In a world where many of the biggest companies are spending billions to stake out leadership in gaming and online community, why hasn't Discord been snapped up?
After all, one can make a strong strategic case that the powerful, persistent layer of social engagement emerging on Discord could add immense value to the ecosystems being developed by Amazon, Facebook, Google, Microsoft and others.
So I asked some people close to those companies and Discord their opinions. Based on those conversations, here are a few overlapping and speculative hypotheses about why no one has made Discord an offer it can't refuse. Yet.
Content moderation is hard
Here's Discord's basic pitch to consumers: In minutes or less, anyone can easily set up a private server where you and your friends can immediately start chatting (text, voice, video), sharing links and files and basically doing your own thing. There is very little, if any, "public commons" on Discord. Instead, you flit among various privately administered servers with vastly different tones and sorts of content. As you can probably imagine, there are all kinds of risqué and political Discord servers out there.
The whole world can see how much political heat Facebook and Twitter take no matter how they censor users, and none of these other companies is rushing to join them in that regard.
"But didn't Microsoft just try to buy TikTok?" you might ask. "Wouldn't that have come with similar content issues?" Not quite. TikTok is essentially a public platform without the myriad warrens of privately run subcommunities that fill Discord (more than 13 million servers active per week). While Discord has rules as a practical matter, it is selling users a sense of private community, which means those users can post pornography and other sorts of content that are off-limits on a quasi-public platform like TikTok. (Twitch is also public.)
Considering the potentially objectionable content on Discord and how that might make the company less attractive to potential buyers, the obvious counterpoint is Reddit. Reddit is largely a public platform and is packed with all kinds of extremely edgy content, yet seems to almost entirely escape scrutiny. That's partly because Reddit's corporate parent, Advance Publications (which also controls Condé Nast), is a low-profile private company without a political lightning rod attached to its headquarters.
Anti-competition concerns
As a matter of core strategy, Discord would seem to be more attractive to Facebook than to any other company on the planet. Facebook's goal is to be the social glue of the world, and here's this startup that's becoming the extremely sticky social glue for one of the world's fastest-growing demographics. Meanwhile, Facebook is investing heavily in gaming.
"Facebook would love to buy Discord for $10 billion, but they can't," one person told me. "It's politically impossible, and they know it." They're right. Facebook absorbing the next hot online communication platform simply cannot happen these days. Amazon and Google could also face political headwinds to a Discord deal, though weaker than Facebook's.
Of course some gamers might flee Discord if Big Tech bought it at all, but Discord's whole marketing strategy at the moment is to expand beyond the game world.
Discord looks too familiar
As put, a traditional business development analysis that did not comprehend Discord's cultural and ease-of-use special sauce could conclude that Discord simply replicates existing products
If you're Microsoft, "Don't we already have Teams?" If you're Amazon, "Don't we already have Chime?" If you're Google, "Don't we already have Meet?" And what about Slack and Zoom?
On paper, Discord does what all these other services do. The fact that in many ways Discord just does them better might not come across in certain contexts.
It's just too expensive
As usual, it probably just comes down to the money. Discord, its founders and its investors would presumably want significantly more for the company than this summer's $3.5 billion valuation.
Meanwhile, Discord does not appear to be wildly profitable. That's partly by design. The company relies mostly on optional premium subscriptions (the majority of features are available free) and has eschewed potentially more lucrative opportunities to sell ads or user data. Doing so increases trust with users, which drives ears and eyeballs on the service.
Among the deals and valuations mentioned to me in comparison were Twitch (sold to Amazon for $970 million), Lucasfilm (sold to Disney for $4.05 billion) and ZeniMax/Bethesda (sold to Microsoft for $7.5 billion). In that company, Discord seems pricey to many in the gaming and tech worlds.
But Discord doesn't want to be in that company. Discord appears to believe it should be valued like a social media company like TikTok, not as a content or distribution company. That is to say: for a lot more money and judged on user engagement and growth, not profitability.
It's true that Discord is more a communication platform than a social network. There is little discoverability or curation. You don't go there to be shown something new or to engage with the public. You go on Discord to communicate with people you already share interests with. Yes, you can meet new people on Discord, but that's not the core of the platform.
No matter who the company hires for the corporate controller job, one bellwether for the company will be the coming Roblox IPO. Even though the services are different, they could appear related to public investors just trying to get in on online gaming.
In the meantime, I'll keep chatting on Discord.
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Seth Schiesel
Seth Schiesel ( @SethSchiesel) is a contributing editor for Protocol focused on the business of video games and adjacent industries. He is a former editorial writer for The Boston Globe, entrepreneur and business reporter, technology writer and video game critic for The New York Times.
Protocol | Fintech
Plaid’s COO is riding fintech’s choppy waves
He's a striking presence on the beach. If he navigates Plaid's data challenges, Eric Sager will loom large in the financial world as well.
Plaid COO Eric Sager is an avid surfer.
Photo: Plaid
March 4, 2021
Benjamin Pimentel ( @benpimentel) covers fintech from San Francisco. He has reported on many of the biggest tech stories over the past 20 years for the San Francisco Chronicle, Dow Jones MarketWatch and Business Insider, from the dot-com crash, the rise of cloud computing, social networking and AI to the impact of the Great Recession and the COVID crisis on Silicon Valley and beyond. He can be reached at bpimentel@protocol.com or via Signal at (510)731-8429.
March 4, 2021
Eric Sager is an avid surfer. It's a fitting passion for the No. 2 executive at Plaid, a startup that's riding fintech's rough waters — including a rogue wave on the horizon that could cause a wipeout.
As Plaid's chief operating officer, Sager has been helping the startup navigate that choppiness, from an abandoned merger with Visa to a harsh critique by the CEO of a top Wall Street bank.
<p>But things have been breaking nicely for Plaid during the COVID-19 crisis, which has let the company really charge. </p><p>Plaid, which is based in San Francisco and has more than 600 employees, charges financial apps for a service that helps consumers verify and connect their bank accounts, a key step for moving and managing their money. It also, controversially, pulls transaction data from those newly connected accounts and sells insights based on that information.</p><h3>Surfer-in-chief</h3><p>Plaid's surfer-in-chief describes the customer base as a series of waves.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><p>"The first wave is the core fintech companies — the Robinhoods, the Venmos, the Squares, the Chimes," he said, noting how these "early fintechs are getting more and more successful."</p><p>"The second wave [composed of] banks and financial institutions are rapidly moving to digitize. … The third wave are the Googles, the Apples, the Lyfts, the Teslas. Everybody is moving towards building digital financial services."</p><p>"We're riding all three of those," he added. "If anything keeps me up at night it's making sure that we continue to kind of scale the business."</p><p>Sager admits that, as a surfer bro, he can be an intimidating presence at the beach.</p><p><br></p><p class="shortcode-media shortcode-media-rebelmouse-image">
<a href="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTcxMzc4NC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1ODQ1Mjc4NX0.2-3V-Md9VtATd0QhCvcc6VFQNXuu7_reFyIPjdEVuAA/img.jpg?width=980" target="_blank"><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTcxMzc4NC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1ODQ1Mjc4NX0.2-3V-Md9VtATd0QhCvcc6VFQNXuu7_reFyIPjdEVuAA/img.jpg?width=980" id="3c170" class="rm-shortcode" data-rm-shortcode-id="4978fb31443a663192df9fc1643a9eb4" data-rm-shortcode-name="rebelmouse-image"></a>
<small class="image-media media-caption" placeholder="Add Photo Caption...">Sager with wife Melissa Miao.</small>
<small class="image-media media-photo-credit" placeholder="add photo credit...">Photo: Plaid</small>
</p><p><br></p><p>"I'm 6'8", I have a 10-foot-board and my family has a history of skin cancer, so I go out there with a hat," he told Protocol. "So all the little kids that are surfing always make fun of me. But once I'm on the wave, all the short boarders get out of the way."</p><p>Plaid's latest charge is toward payroll data. On Thursday, the company unveiled a new product that would make it easier to verify employee income for different financing needs, including securing a loan, applying for a mortgage or leasing a car. </p><p>Plaid is supporting real-time payroll authentication for more than 250,000 of the largest employers in the U.S., which the company estimates makes up to 60% of the total working population. </p><p>"It was something we heard a lot from customers who were being asked to verify income and so forth," Sager said. "Every single lending customer we have would love to have this information for the exact same reason that it makes the onboarding flow easier."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p>Melody Brue, analyst with Moor Insights & Strategy, said the new offering could "open up so many possibilities for employers, lenders, neobanks — pretty much everyone in the fintech ecosystem." </p><p>"Access to payroll data can change the way lenders look at underwriting and servicing loans and significantly cut costs and time spent on verification," she told Protocol. </p><h3>'A blessing in disguise'</h3><p>It's Plaid's first major product rollout since the collapse of merger talks with Visa. Brue called <a href="https://www.protocol.com/plaid-visa-deal" target="_self">the scuttling of the deal</a> "a blessing in disguise" after Plaid saw stronger demand for its infrastructure in the COVID-19 crisis. The company, which has raised $310 million in funding from investors that include Goldman Sachs, Citi Ventures and Visa, was last valued at $5.3 billion. That has <a href="https://www.theinformation.com/articles/plaid-shareholders-field-offers-at-15-billion-after-merger-collapse" rel="noopener noreferrer" target="_blank">reportedly jumped to $15 billion</a> following the collapse of the Visa deal.</p><p>But Plaid's latest product offering, she said, will also likely make it more of a target: "This will likely be seen as a threat to financial institutions, as they already fear security issues from open banking and now may fear losing customers."</p><p>Plaid emerged as a powerhouse by providing banks and financial startups real-time access to consumer financial data, such as bank and investment accounts. Plaid, whose services integrate with 11,000 financial institutions, has more than 4,000 customers, including Square, PayPal, Robinhood, SoFi and Affirm.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="3">
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</div></p><p>But Plaid has taken fire for the way it manages financial data. "Plaid has irritated a lot of the banks," Logan Allin, managing general partner and founder of Fin Venture Capital, told Protocol. "You heard Jamie Dimon saying Plaid's playing dirty, right?"</p><p>He was referring to the <a href="https://www.cnbc.com/2021/01/15/jamie-dimon-says-jpmorgan-chase-should-absolutely-be-scared-s-less-about-fintech-threat.html" rel="noopener noreferrer" target="_blank">JPMorgan Chase CEO's remark</a> on a call with analysts calling out "people who improperly use data that's been given to them, like Plaid." Dimon's remarks came despite a 2018 agreement the companies signed that they said would "protect customer data."</p><p>Plaid also faces a class action lawsuit filed by a consumer, accusing the company of using deceptive and misleading data practices.</p><p>"Imagine there is a company that knows every dollar you deposit or withdraw, every dollar you charge or pay to your credit card and every dollar you put away for retirement, within hours after you make the transaction," <a href="https://www.courtlistener.com/recap/gov.uscourts.cand.361471/gov.uscourts.cand.361471.1.0.pdf" rel="noopener noreferrer" target="_blank">the lawsuit filed on behalf of California resident</a> Logan Mitchell began. "Imagine that, as far as you know, you never provided your username and password to this company or otherwise authorized it to access your online accounts."</p><p>The lawsuit argued that Plaid "acquired its mountain of consumer data by deceiving consumers into giving Plaid the key to their financial lives: their bank usernames and passwords." It accused the startup of committing "fraud by erecting a sophisticated edifice of deceit to trick users into thinking that they are logging into their financial institutions, when in fact they are turning over their credentials to Plaid."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="4">
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</div></p><p>Sager declined to comment on the lawsuit or Dimon's remarks. But he said Plaid has built features meant to give consumers control over their data. "If you're a consumer, you can log on to a dashboard, you can see every single connection you've ever made, you can permission and un-permission that information."</p><h3>Debate over data access</h3><p>However, critics, including some fintechs, argue that Plaid does not offer enough clear and convenient opportunities for consumers to opt out of having their data accessed. Yves-Gabriel Leboeuf, CEO and cofounder of Flinks, a Plaid rival based in Montreal — it's been called the "Canadian Plaid" — would not comment directly about Plaid, but he said consumer consent in fintech data aggregation is a serious issue. </p><p>"The bad data practices that we've seen in the market are practices where there will be an ongoing aggregation of the data on a daily basis, without having expressly giving the consent to do so," he told Protocol. "Our thesis is that that's not Flinks' data, that's the consumers' data. And we have no right to use that data, unless it's clear that they are giving us that right."</p><p>Steve Smith, CEO of Finicity, another Plaid rival which was recently acquired by Mastercard, also emphasized the need for "full transparency" in the way consumer financial data is accessed. He stressed the importance of "bringing down the walled garden of data, but doing it in a very responsible way."</p><p>"I can't speak to Plaid's specific data governance policy or Yodlee's specific data governance policy," Smith told Protocol, referring to another major data aggregator which has <a href="https://www.reuters.com/article/dataprivacy-envestnet-yodlee/envestnet-yodlee-seek-dismissal-of-privacy-lawsuit-over-financial-data-collection-idUSL1N2HR39K" rel="noopener noreferrer" target="_blank">also been sued for its data collection practices</a>. "Clearly, I think you'll find differences between the three organizations and the way they view data or the way they approach this conversation."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="5">
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</div></p><p>Sager stressed that making all that data accessible to banks and fintechs has been a game changer for many consumers. "A lot of the innovation fintech is helping address is suddenly people are getting products that they previously weren't able to get," he said.</p><p>His views were shaped by an unusual career. Born and raised in Germany, he moved to the U.S. as a high school exchange student. He had hoped to go to California or Hawaii, for the surfing spots, but the program sent him instead to Mississippi where he also went to college.</p><p>His first job after graduation was with Capital One. He was part of a team at the credit-card issuer that ran tests to evaluate the effectiveness of direct mail campaigns. "What's the difference in response rate if the letter is blue versus pink versus white?" he said. "What's the difference in response rate if the font on the APR is 10 points versus 12 points? There's just nothing we didn't test."</p><p>That included the unorthodox, and legally dubious idea, of putting a dollar bill inside promotional mailers. That didn't sit well with Capital One's management, who promptly told them to shut it down.</p><p>"Well, I didn't put it in there myself," Sager said of the dollar bill scheme, laughing. "The results were good, but it's obviously not the kind of thing you want to be doing at scale so we shut that down. It was my first job. I was 22 and it was probably not the best judgment call."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="6">
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</div></p><p>He subsequently got an MBA from Harvard before working at Bain. He then plunged into the fintech world, first as head of sales at Square, then as chief revenue officer at BlueVine, a small business-financing startup. <em>[Disclosure: This reporter worked with Sager at BlueVine.]</em></p><p>When he joined Plaid as COO in 2019, it was a challenging transition. Plaid was six years old, and still growing quickly. He was the new guy, and he didn't want to screw things up.</p><p>For the first time in his executive career, Sager said, he was leading a team that he didn't help build from the ground up. He was used to being one of the most experienced people in the room.</p><p>"I was used to saying, 'Hey, I built this. I actually was there when we built it from zero to one or from one to two,'" he said. "Suddenly, you're in a world where it's already at 10. It was already a big, successful company. Suddenly, you're in a situation where you're going literally all day long talking to somebody else and they know way more, but they're still looking to you as if you should have some unique insight. It will make you feel dumb very quickly."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="7">
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</div></p><p>Charley Ma, who was a growth manager at Plaid when Sager joined the startup and is now a general manager at Alloy, remembered him as an effective leader. "He's very German, very direct, which I like," he told Protocol. </p><h3>Democratizing finance</h3><p>Brue of Moor Insights & Strategy said Sager has become instrumental in "driving the company" in the direction of "actually democratizing finance. The company is giving people access to financial services they've previously been excluded from."</p><p>That approach was influenced by Sager's early years in the U.S.. His first credit card after moving to the U.S. from Germany had an APR of roughly 30%, he said. "I just didn't have a good credit score because I just had never been part of the U.S. system," he said. "Don't get me wrong. Nobody should feel sorry for me. I had a good job and I could find other ways of doing it."</p><p>"But think about how many people in the U.S. aren't in that position — they don't have the history, they can't get loans or they have to get really really expensive loans. You're in a bad cycle. You're trying to take care of your family. You're forced to take high-interest loans. Now you have to work to pay off the high-interest loans and before you know it, you end up in a very negative spiral."</p><p>Fintech is helping fix this, he said. Broader data access is making it possible to offer better financing to more consumers, including those who may not have what's traditionally considered stellar credit. "At the end of the day right, better data means better underwriting," Sager said.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="8">
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</div></p><p>In fact, having more data could have improved the work he did at Capital One, he said: "If we just had some of the data that we now have, we would have been able to make much better decisions. We would have been able to offer people much lower rates."</p><p>"It's not impossible" for a consumer to provide more data then or now, he said. "The other version 10 years ago would have been you asked for all the bank statements, I go print them out, I put them in the mail or I go go to the office and drop them off and you work through all that. It's not like it couldn't be done, but it's about removing the friction."</p><p>Sager acknowledged that data access has become a "flashpoint" in financial services. Banks and other traditional financial institutions have been <a href="https://www.protocol.com/fintech/cfpb-banks-financial-data" target="_self">resisting calls to make consumer data</a> they collect and hold more accessible to new financial players. </p><p>Leboeuf, the Flinks CEO, said it's a debate in which his company and others are aligned with Plaid: "I do think that the best approach is driven by Plaid and Flinks because ultimately we are working for the best interests of the applications and the consumers."</p><p>Sager echoed that view, saying: "At the end of the day, it's the consumer's data. Whoever you've been banking with, it's your data and you should have the same rights to that data digitally as you would if you were to print out your bank statement, if you wanted to use that to get a car loan, if you wanted to use that to input that information manually into an Excel spreadsheet so you could do your budgeting — whatever it is, it's the consumers' data."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="9">
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</div></p><p>It's the view Sager hopes will prevail as Plaid gears up for that swell on the horizon. Will Sager get a clean ride — or will Plaid find itself locked in?</p>
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Benjamin Pimentel ( @benpimentel) covers fintech from San Francisco. He has reported on many of the biggest tech stories over the past 20 years for the San Francisco Chronicle, Dow Jones MarketWatch and Business Insider, from the dot-com crash, the rise of cloud computing, social networking and AI to the impact of the Great Recession and the COVID crisis on Silicon Valley and beyond. He can be reached at bpimentel@protocol.com or via Signal at (510)731-8429.
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The future of computing at the edge: an interview with Intel’s Tom Lantzsch
An interview with Tom Lantzsch, SVP and GM, Internet of Things Group at Intel
February 28, 2021
Saul Hudson has a deep knowledge of creating brand voice identity, especially in understanding and targeting messages in cutting-edge technologies. He enjoys commissioning, editing, writing, and business development, in helping companies to build passionate audiences and accelerate their growth. Hudson has reported from more than 30 countries, from war zones to boardrooms to presidential palaces. He has led multinational, multi-lingual teams and managed operations for hundreds of journalists. Hudson is a Managing Partner at Angle42, a strategic communications consultancy.
February 27, 2021
An interview with Tom Lantzsch
Senior Vice President and General Manager of the Internet of Things Group (IoT) at Intel Corporation
Edge computing had been on the rise in the last 18 months – and accelerated amid the need for new applications to solve challenges created by the Covid-19 pandemic. Tom Lantzsch, Senior Vice President and General Manager of the Internet of Things Group (IoT) at Intel Corp., thinks there are more innovations to come – and wants technology leaders to think equally about data and the algorithms as critical differentiators.
In his role at Intel, Lantzsch leads the worldwide group of solutions architects across IoT market segments, including retail, banking, hospitality, education, industrial, transportation, smart cities and healthcare. And he's seen first-hand how artificial intelligence run at the edge can have a big impact on customers' success.
Protocol sat down with Lantzsch to talk about the challenges faced by companies seeking to move from the cloud to the edge; some of the surprising ways that Intel has found to help customers and the next big breakthrough in this space.
What are the biggest trends you are seeing with edge computing and IoT?
A few years ago, there was a notion that the edge was going to be a simplistic model, where we were going to have everything connected up into the cloud and all the compute was going to happen in the cloud. At Intel, we had a bit of a contrarian view. We thought much of the interesting compute was going to happen closer to where data was created. And we believed, at that time, that camera technology was going to be the driving force – that just the sheer amount of content that was created would be overwhelming to ship to the cloud – so we'd have to do compute at the edge. A few years later – that hypothesis is in action and we're seeing edge compute happen in a big way.
<p>The last 18 months have been a wild time to be in technology. We've seen edge compute come to life to help businesses adapt during the pandemic. At the same time, we are also seeing how 5G is going to drive up interest, especially from a networking perspective, rather than a use-case perspective. We also see lot of people that are focused on their data, but the <em>algorithms</em> that companies train with the data are going to be their critical assets. It doesn't matter what company or what industry; <em>this</em> will really become the differentiator for many companies.</p><p>And particularly amid the backdrop of the pandemic, we've seen how companies are using technology to either bring workers back in safely or <a href="https://www.intel.com/content/www/us/en/corporate-responsibility/covid-19-response-sensormatic-article.html" target="_blank">serve their customers in new ways</a>, <a href="https://www.intel.com/content/www/us/en/customer-spotlight/stories/brentwood-academy-customer-spotlight.html" rel="noopener noreferrer" target="_blank">educate children in new ways</a> -- all things that have accelerated the digital transformation that had been underway. I recently read a <a href="https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever" rel="noopener noreferrer" target="_blank">McKinsey survey</a> that reported on the "speedup in creating digital or digitally enhanced offerings. Across regions, the results suggest a seven-year increase, on average, in the rate at which companies are developing these products and services."</p><p>And based on what we're seeing at Intel, those are lifesaving and industry saving investments happening today – completely re-designing the way that <a href="https://www.intel.com/content/www/us/en/corporate-responsibility/covid-19-response-mic-article.html" rel="noopener noreferrer" target="_blank">patients are treated</a>, and businesses operate.</p><h4>What are you particularly expecting to see this year?</h4><p>What I find most interesting is the work that combines IoT with networking capabilities – and I think this is going to be a year of expansive exploration and working with our customers to put these two things together to solve real business challenges.</p><p>When we first started the integration of networking technology and operational technology capabilities and layered that across the industry verticals, we could count the amount of interested customers and opportunities on one hand. Last year, it was five times that many and this year we see that number increasing significantly already. So, we're excited to see the industry continue to build excitement to scale those types of deployments.</p><h4>What role does AI play at the edge and in what way is Intel involved?</h4><p>An AI use case recently grabbed my attention: employees in a restaurant being screened by a device that checks temperature while the employees are washing their hands – and provides a determination on whether they'd done it adequately before they report to work. I have seen other applications using similar technology in the <a href="https://marketplace.intel.com/s/offering/a5b3b000000TiMSAA0/using-ai-to-make-construction-site-safer?language=en_US" rel="noopener noreferrer" target="_blank">construction industry</a>, where an AI algorithm scans to see if employees have their helmet, goggles, vest and other safety equipment on properly to determine if they are ready to work. And the best part is – that the employer can see aggregate data on these interactions to determine if more training on handwashing or helmet wearing is needed.</p><p>At Intel, in addition to providing the fundamental base technology to enable these applications, we work with a lot of third-party developers to create these applications. And we help the developers scale them across multiple industries with our salesforce. So, we may not make the scan technology that determines if you have the right gear on, but we orchestrate that coordination across our ecosystem with all of our partners to effectively put it into a <a href="https://marketplace.intel.com/s/?language=en_US" rel="noopener noreferrer" target="_blank">catalog</a> so that if customers are interested in that sort of application, we can provide them with different parties to make that happen.</p><h4>Is there a problem with fragmentation in the market and how can that be solved?</h4><p>It's very fragmented. I gave just two examples of totally different workers coming to work in different industries and I can give you five more that are different again. Although the base technology that Intel creates to enable this type of innovation is very horizontal in nature, the reality is that bringing those to life must be very "vertically-centered" and very "use-case centered" – and must take into account, geography. The two employee use cases I cited look very different if you are talking about employees in North America, India or Germany. So, all in all, this is a holistic ecosystem challenge – and an ecosystem solution.</p><p>At Intel, we're in a unique situation to orchestrate these solutions. </p><p><cite class="pull-quote">People tend to think of Intel as providing the technical footprint that enables edge computing – but we also have the developer reach – and we can use our ecosystem and scale to help our end customers get access to the best solutions.</cite></p><h4>What sort of challenges do customers face when they're attempting to adopt edge computing?</h4><p>There are two common challenges. One is the technical question of 'Who can I work with?' A customer may have a chip focus but actually, it's a more complex question than a chip. We like that complexity, because we can be an adviser to them and <a href="https://marketplace.intel.com/s/partners-by-industry?language=en_US" rel="noopener noreferrer" target="_blank">bring to the table partners</a> that they can work with to solve that complexity leveraging our technical knowledge and ecosystem network. </p><p>The second thing that companies struggle with is the challenge of how to fund getting into this space – even if the business case warrants the investment. The world has changed. Companies don't want to write a big capital check for these types of investments – they want a pay-as-you-go model, like you see with the cloud. We've been working with customers to find a way to make that happen – and I think that is going to be a bigger part of the conversation moving forward.</p><p>You can see it across almost every aspect of technology now. We rent compute more than we buy compute. Evidenced by the success of AWS, companies can rent compute from Amazon instead of building their own data center – and there are many benefits to that approach. In the old world, even for this video conference that we're having today we would have installed capital to do this. Now it's just a service. And I think that edge as a service is right around the corner.</p><h4>Do you have an example of that?</h4><p>A customer in Mexico wanted to deploy outdoor WiFi and add security features into it. So, it was an edge-based computing issue that was part connectivity. But there was actually way more to it than just installing it. We not only helped to solved the technological challenge creatively and coordinated the <a href="https://marketplace.intel.com/s/partners-by-industry?language=en_US" rel="noopener noreferrer" target="_blank">ecosystem of providers</a> to solve this, but we also found a way so that the customer could get into this market with a service-based model without needing to outlay a lot of capital.</p><p>Other semiconductor companies would have a difficult time partnering on both sides of that challenge, but Intel can do it because we have the scale.</p><h4>How do businesses identify which functions they do want to perform at the edge versus in the cloud?</h4><p>It really comes down to a question of what you're trying to do and how you do it at the lowest cost, highest quality and standard in computability.</p><p>If you have an application and it can perform what you need it to do in the cloud, you'll probably run it there. The cloud is a great thing - there's infinite compute and lots of choice in a well-understood developer environment.</p><p>But there are many things you can't or shouldn't do in the cloud for certain reasons. Take the camera example from earlier. Say you have eight high-density cameras, and you want an action on them immediately. You may not be able to afford the latency that comes with going up into the cloud. Or it may be a financial challenge – that its actually more expensive to send that data to the cloud over and over again, and it makes sense to invest in compute at the edge. There are nuances in the decision-making. It really comes down to what you want the application to do, how quickly and how much it should cost.</p><h4>How does Intel help developers to learn, to build and then test their solutions at the edge?</h4><p>To enable what we know to be interesting and challenging use cases at the edge, required us to change our focus on who these developers are and what they care about. We learned that they <em>really</em> don't care about what hardware they're running on. The modern developers are fairly well extracted from the hardware – they just assume the compute is going to be available for them to do their work.</p><p>To make sure we can deliver on that, we typically target developers by specific capability. The most advanced case that we've been studying on the edge recently is focused video and specifically, video inferencing and AI inferencing. We created a tool called <a href="https://software.intel.com/content/www/us/en/develop/tools/openvino-toolkit.html" rel="noopener noreferrer" target="_blank">OpenVINO</a>, which was developed in a way that developers didn't have to care about the hardware it runs on. It's a model optimization technology that enables them to easily scale out to different hardware platforms. That's proven to be an interesting value proposition to these developers.</p><p>Our goal with <a href="https://software.intel.com/content/www/us/en/develop/tools/openvino-toolkit.html" rel="noopener noreferrer" target="_blank">OpenVINO</a> is democratize AI activity and inference at the edge. We want to make it simple -- to put these tools in the hands of non-data scientists and make it work. As a part of that process, we're also creating an environment where they can develop anyplace, anytime, anywhere they want to be. We're so proud of our <a href="https://software.intel.com/content/www/us/en/develop/tools/openvino-toolkit.html" rel="noopener noreferrer" target="_blank">OpenVINO</a> community and are constantly working to grow the community and release new features and capabilities to edge developers.</p><h4>What's the possible next breakthrough that you see for Intel in edge computing and the IoT space?</h4><p>I'm looking forward to the big breakthrough when we show integrated 5G, Virtual Private Network and the edge workloads all in one unit. More to come.</p>
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Saul Hudson has a deep knowledge of creating brand voice identity, especially in understanding and targeting messages in cutting-edge technologies. He enjoys commissioning, editing, writing, and business development, in helping companies to build passionate audiences and accelerate their growth. Hudson has reported from more than 30 countries, from war zones to boardrooms to presidential palaces. He has led multinational, multi-lingual teams and managed operations for hundreds of journalists. Hudson is a Managing Partner at Angle42, a strategic communications consultancy.
Protocol | Policy
Far-right misinformation: Facebook's most engaging news
A new study shows that before and after the election, far-right misinformation pages drew more engagement than all other partisan news.
A new study finds that far right misinformation pulls in more engagement on Facebook than other types of partisan news.
Photo: Brett Jordan/Unsplash
March 4, 2021
Issie Lapowsky (@issielapowsky) is a senior reporter at Protocol, covering the intersection of technology, politics, and national affairs. Previously, she was a senior writer at Wired, where she covered the 2016 election and the Facebook beat in its aftermath. Prior to that, Issie worked as a staff writer for Inc. magazine, writing about small business and entrepreneurship. She has also worked as an on-air contributor for CBS News and taught a graduate-level course at New York University’s Center for Publishing on how tech giants have affected publishing. Email Issie.
March 3, 2021
In the months before and after the 2020 election, far-right pages that are known to spread misinformation consistently garnered more engagement on Facebook than any other partisan news, according to a New York University study published Wednesday.
The study looked at Facebook engagement for news sources across the political spectrum between Aug. 10, 2020 and Jan. 11, 2021, and found that on average, far-right pages that regularly trade in misinformation raked in 65% more engagement per follower than other far-right pages that aren't known for spreading misinformation.
<p>That finding was specific to the far right. In every other category — including far left, slightly left, center and slightly right — misinformation pages saw significantly less engagement than non-misinformation pages of the same political slant. </p><p>The research casts doubt on Facebook's efforts to limit the spread of election misinformation leading up to Election Day in November and in the aftermath of the January attack on the U.S. Capitol. Far from a barrier to engagement, the researchers wrote, "Being a consistent spreader of far-right misinformation appears to confer a significant advantage." </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><p>The researchers analyzed 2,973 news sources that had their own Facebook pages, had at least 100 followers on average and had been graded for both quality and partisan bias by the news rating organizations NewsGuard and Media Bias/Fact Check. They divided those pages on a spectrum from far right to far left and, within those categories, separated out pages that have been identified for spreading misinformation. Finally, they downloaded all of the public posts from all 2,973 pages to analyze their follower and engagement data over time.</p><p>Their findings provide yet another data point to counter conservative claims that they're being more aggressively censored than liberals. The researchers found that not only did far-right misinformation outperform every other ideological category, but far-right news in general also drew far more engagement per follower than any other category. Far-left news came in close behind, suggesting that the more extreme a news source's partisan slant is on Facebook, the more engagement it gets. Centrist news received by far the least engagement per follower during those months.</p><p>Engagement was particularly high for far-right news sources on Election Day and on Jan. 6, the day of the Capitol riot. "In the week of Jan. 6, for example, far-right news sources generated just over 500 interactions for every thousand followers of the page" the authors write. "Slightly-right or slightly-left news sources reached only around 150 interactions per thousand followers that week."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p>The findings align with other <a href="https://twitter.com/FacebooksTop10" rel="noopener noreferrer" target="_blank">analyses</a> of the top-performing posts on Facebook, which have shown far-right commentators like Dan Bongino consistently dominating in the United States.</p><p>While the study provides some firm data about how well political news sources perform, questions remain about why this is the case. The researchers can't see, for instance, how many people were shown a given post, which could contribute to the higher engagement numbers. "Further research is needed to determine to what extent Facebook algorithms feed into this trend, for example, and to conduct analysis across other popular platforms, such as YouTube, Twitter, and TikTok," the authors wrote. "Without greater transparency and access to data, such research questions are out of reach."</p><p>Some of the paper's authors are also behind the NYU AdObserver, a browser plug-in that enables them to analyze Facebook political ad targeting data. Shortly before the election, Facebook <a href="https://foundation.mozilla.org/en/blog/dear-mr-zuckerberg/" rel="noopener noreferrer" target="_blank">served</a> the AdObserver team with a cease-and-desist letter.</p>Facebook, for its part, seems to be increasingly interested in limiting the rampant political polarization of its platform. Last month, Mark Zuckerberg announced that the company was launching an experiment to <a href="https://www.protocol.com/bulletins/facebook-political-content-news-feed" target="_self">limit</a> the amount of political news in some users' news feeds. "One of the top pieces of feedback we're hearing from our community right now is that people don't want politics and fighting to take over their experience on our services," Zuckerberg said.
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Issie Lapowsky (@issielapowsky) is a senior reporter at Protocol, covering the intersection of technology, politics, and national affairs. Previously, she was a senior writer at Wired, where she covered the 2016 election and the Facebook beat in its aftermath. Prior to that, Issie worked as a staff writer for Inc. magazine, writing about small business and entrepreneurship. She has also worked as an on-air contributor for CBS News and taught a graduate-level course at New York University’s Center for Publishing on how tech giants have affected publishing. Email Issie.
Transforming 2021
Blockchain, QR codes and your phone: the race to build vaccine passports
Digital verification systems could give people the freedom to work and travel. Here's how they could actually happen.
One day, you might not need to carry that physical passport around, either.
Photo: CommonPass
February 23, 2021
Mike Murphy ( @mcwm) is the director of special projects at Protocol, focusing on the industries being rapidly upended by technology and the companies disrupting incumbents. Previously, Mike was the technology editor at Quartz, where he frequently wrote on robotics, artificial intelligence, and consumer electronics.
February 23, 2021
There will come a time, hopefully in the near future, when you'll feel comfortable getting on a plane again. You might even stop at the lounge at the airport, head to the regional office when you land and maybe even see a concert that evening. This seemingly distant reality will depend upon vaccine rollouts continuing on schedule, an open-sourced digital verification system and, amazingly, the blockchain.
Several countries around the world have begun to prepare for what comes after vaccinations. Swaths of the population will be vaccinated before others, but that hasn't stopped industries decimated by the pandemic from pioneering ways to get some people back to work and play. One of the most promising efforts is the idea of a "vaccine passport," which would allow individuals to show proof that they've been vaccinated against COVID-19 in a way that could be verified by businesses to allow them to travel, work or relax in public without a great fear of spreading the virus.
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</div></p><p>But building a system that everyone agrees with — and can access — is no small task. There are several companies working on competing projects to verify vaccinations. But beyond that, there are more than a few hurdles that could prevent vaccine passports from succeeding, from antiquated medical records systems to interoperability issues and privacy concerns. Here's how they could actually succeed. </p><h3>Competing projects, similar standards</h3><p>Pretty much since the first blockchain white paper, people have been looking for perfect examples of where a distributed, immutable ledger could be valuable. There's obviously the push to use it for currencies, and companies have tried to use it for things like tracking <a href="https://www.protocol.com/ibm-blockchain-supply-produce-coffee" target="_self">food production</a> and <a href="https://www.govtech.com/products/Blockchain-Voting-Debate-Heats-Up-After-Historic-Election.html" rel="noopener noreferrer" target="_blank">voting</a>, but there are few use cases that have truly taken off, at least so far. "We've been working on this since 2014; we never thought that health care would be the kind of the use case that we take this mainstream," Jamie Smith, the senior director of business development at Evernym, a company focused on using the blockchain as a basis for verifying identities, told Protocol. </p><p>Smith said Evernym had been discussing its concepts with automakers, retailers, telcos, governments, loyalty companies and banks prior to the pandemic. One of those companies was IAG, the airline group that owns British Airways, which had been interested in the idea of contactless travel based on a single identity credential that follows you from the airport check-in to your gate. With the pandemic, that morphed into thinking about ways to verify that passengers have had negative COVID tests, and eventually, that they've received a vaccine. "From our perspective, it was a really easy lift to see," Smith said. "We're doing contactless travel, and we just added verifiable credentials for test results."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p>It's a similar genesis for IBM's Digital Health Pass initiative, which leader Eric Piscini said started about two years ago as a way to store people's entire health records in a safe, accessible platform. It also relies on the blockchain for its immutable record of proof, and both Evernym and IBM are part of an open-standards group called the Good Health Pass Collaborative, which aims to bring private credentialed vaccine records to business and people around the world. Companies are working on their own implementations of the standards, but Evernym's Smith said the data is meant to be portable from one passport to another. </p><p>Most of the companies working on passports say their systems are private by design, especially given that they're mainly working off the same open standards. In most cases, the health information only ever remains on a user's phone, but where it asks to verify that the user's information meets a system's standards — such as whether this person has had two COVID vaccines and should be allowed into an office — that information is recorded on a blockchain. "You can, using blockchain technologies, verify that someone has been tested recently, without having access to the underlying data," Piscini said. "I don't know any other technology where you can do that."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="3">
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</div></p><p>Similarly, the nonprofit Commons Project's CommonPass, backed by the likes of Oracle, Microsoft and Salesforce, started out as a project to bring an analog to Apple Health for Android. JP Pollak, a senior researcher at Cornell and founder of the Commons Project, first launched CommonHealth to bring the sort of data and insights that Apple Health offers to iPhone owners to Android users. Last summer, the group started building an app that could take health data and privately share it with others — in that case, it was to help truckers stuck at the borders in <a href="https://www.newtimes.co.rw/opinions/digital-technology-re-opening-africa" rel="noopener noreferrer" target="_blank">East African countries</a> who couldn't easily prove they'd taken COVID tests. This morphed into vaccine credentialing, with the group now working to pull together the various data streams needed to get a project like this off the ground. </p><p>"Health care institutions, EMR vendors, retail pharmacies, state vaccine registries, all issuing people a digital verifiable credential of their vaccination record that they could then use in the app of their choice, to be able to get access to various kinds of services," Pollak said. CommonPass is also working with the Mayo Clinic, as well as Epic Systems and Cerner, two of the largest EMR vendors. </p><h3>Something for everyone </h3><p>With so many competing efforts to become the world's digital vaccine passport, it might seem that the country is heading for some sort of VHS versus Betamax format war for proving everyone has had COVID vaccines. But given that so many of the efforts are using the same standards, and in many cases, looking to embed their tech in someone else's app rather than their own, the race might be less about the best tech winning, and more about various approaches working in different situations. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="4">
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</div></p><p>"The intent is not to be the only company; we don't want to be the proprietary platform that everybody has to use because they have no choice," IBM's Piscini said. "That's not who we are right now: That's the IBM from 30 years ago, not the IBM of today."</p><p>For IBM, though, the selling point is that the company already works with so many other massive companies. Why look elsewhere for a vaccine passport solution if your airline booking system is already powered by IBM? "We believe our network is going to be more valuable than any other because of our scale and our ability to integrate the platform with CRM systems, building systems or stadium systems — we can do that every day," Piscini said.</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTY2NTc3NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyMTM1MjYyM30._ykxxCyx3_wDbZrYgCcmK0QT2Ue1tZFdP5pf60kOmPU/img.jpg?width=980" id="c81c9" class="rm-shortcode" data-rm-shortcode-id="3967636652192acfdaad341861263bc8" data-rm-shortcode-name="rebelmouse-image">
<small class="image-media media-caption" placeholder="Add Photo Caption...">IATA's digital passport app.</small><small class="image-media media-photo-credit" placeholder="Add Photo Credit...">Photo: IATA</small></p><p>For other companies, it's about securing new partnerships with major players in the hopes of finding that scale. Evernym, for example, is working with International Air Transport Association, the airline industry's trade association, on an air travel-specific app called Travel Pass. IATA is working with airlines and local governments to ensure it has the latest requirements to feed the app's rules engine. "It will say, 'Hey, you're flying JFK to Heathrow, you need a PCR test 48 hours in advance before you can land,'" Evernym's Smith said. "And of course, those policy changes are changing every day." Qatar, Emirates and Etihad Airways are all <a href="https://simpleflying.com/qatar-iata-travel-pass-launch/" rel="noopener noreferrer" target="_blank">expected</a> to start trialing the app in the next few weeks.<br></p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="5">
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</div></p><p>In other instances, the technology will live inside other companies' existing apps; why make someone download yet another app and add another hurdle to compliance? Instead, the experience will be rather like adding a loyalty account or TSA PreCheck number when booking a flight. Airlines and other venues restricting access will require uploading negative test results or vaccine records using one of these services. "You're going to be using the United or the Delta app, and they'll be using our solution or somebody else's, but you will do it via their app," IATA's Travel Pass lead, Alan Murray Hayden, told Protocol.</p><p>The World Health Organization is also working on its own offering, and recently convened the <a href="https://www.who.int/groups/smart-vaccination-certificate-working-group" rel="noopener noreferrer" target="_blank">Smart Vaccination Certificate Working Group</a>. It's built upon the WHO's nearly century-old notion of the "yellow card" vaccination record, which first was used to document that travelers had been inoculated against diseases such as cholera and yellow fever. Evernym Chief Trust Officer Drummond Reed is part of the working group; he said there should be more to share in the coming months. </p><h3>What could go wrong?</h3><p>It's entirely possible that as more people start to get vaccinated, vaccine passports start to become the norm. You walk to work — still masked, of course — scan a QR code reader in the lobby, and are let in. You go out for lunch, and your loyalty card app has a discount for in-store shoppers verifying they're vaccinated. Your concert ticket is also tied to health pass information that you shared earlier in the day with Ticketmaster. But there are more than a few hurdles ahead of the companies rushing to turn these concepts into realities. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="6">
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</div></p><p>First off, there's the … reality … of the real world that any digital system has to contend with. For anyone without access to the internet, digital vaccine credentials will prove difficult to acquire, though all the companies Protocol spoke with said they would offer a paper-based QR code for people who don't have smartphones. But there's also the issue of having to corral so many different stakeholders into one system, especially when some health care providers are still reliant on antiquated database systems or <a href="https://www.protocol.com/manuals/health-care-revolution/electronic-health-records-after-coronavirus" target="_self">even paper records</a>. "The amount of inefficiency in the system is tremendous," IBM's Piscini said. </p><p>But in the U.S. at least, all vaccinators are required to report COVID-19 vaccines to their state. Piscini said that even for people who just received a paper copy of their vaccine records, systems like IBM's can likely link up to the state's immunization registry and allow people to import records to a vaccine passport.</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTY2NTc4My9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzNzg3MTM2M30.RZtqR7F_FuXK1S24V6jVaqUZ0xOSG-gCwj00xU3fxcM/img.png?width=980" id="b0bd3" class="rm-shortcode" data-rm-shortcode-id="11d8002d92c0cd6ef39b12fc7b8dccf8" data-rm-shortcode-name="rebelmouse-image">
<small class="image-media media-caption" placeholder="Add Photo Caption...">How CommonPass's app shows your records. </small><small class="image-media media-photo-credit" placeholder="Add Photo Credit...">Image: CommonPass</small></p><p>And states are willing to help out, Pollak said, adding that CommonPass has started working with Hawaii to roll out its offering for would-be tourists. "We're seeing a lot of state governments stepping up and doing a really good job with this," Pollak said. "It would be surprising if there wasn't a coordinated federal effort very soon." That being said, while <a href="https://www.cbc.ca/news/canada/north/iceland-covid-passports-canada-1.5904828" rel="noopener noreferrer" target="_blank">many countries around</a> the world are committing to working on vaccine passports, getting a straight answer out of the U.S. government on what it's doing has proven difficult. The State Department, which maintains America's traditional, analogue passports, referred me to Homeland Security, which referred me to the White House. The acting director and chief of staff of the White House's Office of Science and Technology Policy, Kei Koizumi, told Protocol that "OSTP can't discuss projects we are working on before they are publicly announced."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="7">
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</div></p><p>But even with systems in place at a federal level, there's still a fair amount of education that needs to happen before people will trust systems like these. "There's a substantial gap in understanding and knowledge of how these systems work, and people's views, in terms of who should get access to which data," Pollak said. </p><p>"We assume there's a Facebook Borg in the sky, monitoring every interaction," Smith said. "The emergence of verifiable credentials breaks down that mental model, where actually it becomes more like decentralized bits of paper that I can carry around, and no one's to know that I've been sharing this information."</p><p>"Our belief is that if you do the right thing, from a platform point of view, protecting your privacy, and giving you control and access to the platform to everybody who wants to use it," Piscini said. "I think those are very basic things that allow the core of the platform that we build to generate adoption by the individuals."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="8">
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</div></p><p>Even with a system that works, there may still be holdouts to this potential new normal. "Some people are saying, 'I will never get vaccinated,'" Piscini said, "and I don't know if the airlines are going to say, 'Well, maybe you will never fly again.'"</p>
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Mike Murphy ( @mcwm) is the director of special projects at Protocol, focusing on the industries being rapidly upended by technology and the companies disrupting incumbents. Previously, Mike was the technology editor at Quartz, where he frequently wrote on robotics, artificial intelligence, and consumer electronics.
Protocol | Enterprise
Tony Bates hears the call at Genesys
Running a contact center company isn't as sexy as his previous gigs. But this company could be the best chance for him to make a lasting mark.
Tony Bates arrived at Genesys as CEO after hopscotching through various parts of the tech industry.
Photo: Genesys
March 4, 2021
Joe Williams is a senior reporter at Protocol covering enterprise software, including industry giants like Salesforce, Microsoft, IBM and Oracle. He previously covered emerging technology for Business Insider. Joe can be reached at JWilliams@Protocol.com. To share information confidentially, he can also be contacted on a non-work device via Signal (+1-309-265-6120) or JPW53189@protonmail.com.
March 3, 2021
Be careful what you wish for. For Tony Bates, that's been running a big tech company.
He rose to Cisco's top ranks but didn't get the No. 1 job. His big CEO break was at Skype when it was poised to go public — but months into that gig, Bates' venture backers sold it to Microsoft instead. After a stint at Microsoft, where some eyed Bates for the CEO job that went to Satya Nadella, he took over GoPro. There, he got cut in a round of layoffs as the camera company struggled. He joined Social Capital, which helped fund Slack and Box, for a gig that lasted a year before tech investor Chamath Palihapitiya blew up the venture capital firm he started.
<p>Bates is now about two years into his run at Genesys, a company that, for the last 31 years, predominantly served as an on-premise provider of contact center software but is now fighting to move clients to the cloud and infuse AI across its product suite. And Bates is hoping the experience gained by hopscotching through the tech industry will help Genesys emerge victorious in one of the more ferocious IT battlegrounds in corporate America — one that could be worth $91 billion by 2028, per Grand View Research, if you generously wrap in all the ways businesses spend money to manage their dealings with customers.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><p>"I sold to the largest telephone companies in the world. I built infrastructure products that have very long life cycles. That perspective grounds me," Bates told Protocol. "But if you don't have a sense of the level of disruption and the innovation that consumers are not just asking for, but frankly driving … they're fickle, they move very quickly." </p><p>The industry is littered with decades-old providers like Genesys that are all trying to move from on-premise to the cloud. But new entrants including Amazon and Microsoft are <a href="https://www.protocol.com/enterprise/microsoft-azure-communications-services-chat" target="_self">putting pressure on the incumbents</a>. And fresh rivals are still likely: Zoom is <a href="https://www.theinformation.com/articles/zoom-executives-have-discussed-an-expansion-into-contact-center-market" rel="noopener noreferrer" target="_blank">reportedly considering the call center market</a>. Bates is banking on clients seeing past the latest shiny object, instead relying on the company's legacy in voice services as a difference that matters. </p><p>"There are some players out there who say it is all about digital-only, but really the world isn't like that today," he said. "You lead with digital, but you are still going to need voice technology." </p><p>Bates has work to do. For one, many competitors are already out there touting new AI offerings, which promise to offload more work to bots. And Genesys is a bit tardy to that party. In December, Bates started an AI unit, Genesys Digital, led by industry veteran Barry O'Sullivan. It's a big step, but organizational alignment around digital is a pivot that some competitors, namely the non-legacy vendors, are already way ahead on — or were even built around. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p>Take ASAPP, the AI-based customer service software startup valued at $800 million, whose customers include JetBlue. Since inception, the New York company has operated its own research center to advance the underlying tech it offers to clients. It gives Asapp a potential advantage over rivals like Genesys that are only now trying to rework their operations to make AI a core focus. </p><p>The call center market "is a mature space, but one that is ripe for change, with a lot of incumbents, but calcified incumbents," ASAPP CTO Will Robinson told Protocol. </p><p>Still, Genesys is working quickly to make up for lost ground; it currently offers products like predictive routing and chatbots, which are largely standard in the industry now, at least based on marketing materials. And Bates sees efforts by rivals to date as little more than hype and thinks Genesys is on track to meet customers where they are in their digital journey. </p><p>"It's still very early on for many businesses," he said. "They used to talk a lot about [AI], but I don't think they were really as committed in the way that they are now." </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="3">
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</div></p><p>Industry analysts like Gartner's Drew Kraus agree. While he says Genesys has out-paced other long-standing rivals like Five9, Kraus believes the company may need to look outside its own business to stay competitive with AWS and other new entrants on digital offerings. </p><p>Vendors like Genesys "are watching this space, going to do some development on their own, but very well may make some acquisitions to help bridge the gap," he told Protocol. "There will be a combination of buy, build and partner. But there is a gap today." </p><h3>Legacy as a selling point</h3><p>While some may view Genesys' history as an on-premise software provider as a disadvantage in today's environment, Bates eagerly touts it.</p><p>And for good reason. When most people think of a call center, their last argument with an airline rep over change fees might come to mind. But the function serves as much more than that. It's the lifeblood for organizations like UnitedHealth Group that rely on human agents to field pressing questions about coverage from its 141 million members. So any IT mishap can be a huge headache and PR nightmare for an organization, which is why providers like Genesys that have a long history of reliable service can be an attractive choice. </p><p>At the same time, the call center has emerged as a hotspot for digitization, which in the context of contact centers means moving beyond just switching voice calls to an available representative to more sophisticated customer flows. Most corporations, for example, employ some sort of machine learning to automate customer inquiries. It extends far beyond robot operators, however. Genesys is part of a new push among businesses to turn their customers from a faceless army of consumers to millions of unique data points that can be analyzed, processed, moved around and dissected for monetary gain. The company is primed to ride that wave and it's banking on Bates to help. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="4">
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</div></p><p>"It isn't just about moving from on-premise to cloud," he told Protocol. It's also about "making use of all that data we're collecting to really give these empathetic experiences." </p><p>Genesys, which Alcatel acquired in late 1999 and sold to Permira and other investors in 2012, is a bit of a hidden gem. Some 11,000 companies, including the bulk of the Fortune 100, use its technology to handle roughly 70 billion customer interactions annually, per Bates. (Verizon <a href="https://www.verizon.com/about/news/verizon-genesys-cloud" rel="noopener noreferrer" target="_blank">just added</a> Genesys tech to its call center.) Gartner lists it as a leader in the field and the company said it spends more than $250 million a year on R&D. </p><p>"Genesys has led many of the innovations that we now take for granted," said Bates. But even he admits that it's got a bit lost in the shuffle. </p><p>"The time has come, the technology is there [and] the consumer demand is there," he said. "You'll hear a lot more about us."</p><p>Bates may be right on that, at least, based on last year's results. Bookings for Genesys Cloud, for example, rose a record 130% in the last fiscal year. And cloud accounted for 75% of all new bookings, up from 53% in 2019. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="5">
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</div></p><h3>The partnership conundrum </h3><p>Those results reflect the shift away from on-premise. To help with that transition, Bates quickly formed partnerships with some key allies: namely, Adobe, Azure, Google Cloud and Amazon Web Services.</p><p>AWS and the other hyperscalers are serving a crucial function that, quite frankly, Genesys can't live without: allowing it to serve a wide spectrum of customers whose data storage strategies vary. The deals also give Genesys more visibility among potential clients, leading to an "immediate lift in the incremental pipeline in our business," per Bates. </p><p>But that comes with a risk of aligning with future competitors. AWS, for example, is charging into the contact center space, with <a href="https://www.theinformation.com/articles/sales-of-amazon-call-center-service-increased-150-in-2020" rel="noopener noreferrer" target="_blank">sales of Amazon Connect reportedly growing 150%</a> in 2020. </p><p>"There's so much opportunity all-around that it's less of an issue today," Bates said. "Ultimately, it probably comes down to alignment and making sure that we still feel there is enough there to drive" mutual benefit. </p><p>Genesys isn't alone in navigating what Bates called "a complex chess board." It's a conundrum that many executives face as cloud giants expand their reach into more industry segments. But one of Genesys' financial backers agrees with Bates that Amazon presents as much of an opportunity as it does a threat.</p><p>"The continued elevation of what type of competitors we get in this space in a way is some of the best validation of how big and exciting of a category it has gotten to be," said Permira partner Brian Ruder. "Most of those guys don't target small markets." </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="6">
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</div></p><p>To help execute his strategy, Bates has made several key hires: CFO Brian Swartz, CMO Joyce Kim, HR head Eva Majercsik, head of multicloud solutions John Hernandez and executive vice president of sales Marylou Maco. </p><p>And while the pandemic, which forced traditional call centers to empty out their rows of tightly-packed cubicles and shift to the cloud, likely juiced Genesys' sales, Bates feels plenty of opportunity remains. Nearly every company of a certain size runs some version of a call center. That gets Bates excited. All those operations need digitizing. </p><p>"This is the new agenda" when he talks to top executives, Bates said. "We don't really see that momentum changing." </p>
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Joe Williams is a senior reporter at Protocol covering enterprise software, including industry giants like Salesforce, Microsoft, IBM and Oracle. He previously covered emerging technology for Business Insider. Joe can be reached at JWilliams@Protocol.com. To share information confidentially, he can also be contacted on a non-work device via Signal (+1-309-265-6120) or JPW53189@protonmail.com.
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