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It's tweaking the Yelp platform to make it easier for people to book moves, find contractors, hire mechanics and more, all within the Yelp app.
The company's looking hard for a business that doesn't compete with Google, and these local services seem to be working: Yelp said even mid-pandemic, 34 million people went to Yelp for their services needs in June.
David Pierce ( @pierce) is Protocol's editor at large. Prior to joining Protocol, he was a columnist at The Wall Street Journal, a senior writer with Wired, and deputy editor at The Verge. He owns all the phones.
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